Umushinga Fountain Of Fortune Primary Function: Ipaki y'Umwaka Mushya wa Tingwei Chang - Bank Sinopac ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2026
Fountain Of Fortune Primary Function: Ipaki y'Umwaka Mushya
na Tingwei Chang - Bank Sinopac
Umukiriya: Bank SinoPac
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #174319Imigereranyo
Ibyerekeye Fountain Of Fortune Primary Function: Ipaki y'Umwaka Mushya
Book Text: Iyi paki y'impano igizwe n'igipfunyika gishushanyije kirimo amakopo abiri y'Amazi y'Iterambere n'ubwenge bw'ibaruwa itukura ikoreshwa kuri telefoni. Igishushanyo cyongera gusobanura umuco wo guhana impano binyuze mu kuvuga inkuru mu mashusho, ibimenyetso bifite ibisobanuro, n'imikoranire ya digitale iri hamwe. Mu guhuza amashusho gakondo y'Umwaka Mushya n'ibiranga imikoranire ya none, uyu mushinga werekana ibice by'umubiri n'ibya digitale bihujwe mu bunararibonye bumwe bw'iminsi mikuru. Guhuza ibimenyetso gakondo n'imikoranire ya digitale bigaragaza uburyo buhuza imigenzo y'umuco yashinzwe n'uburyo bw'itumanaho bwa none.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Fountain Of Fortune Primary Function: Ipaki y'Umwaka Mushya ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Fountain Of Fortune Primary Function: Ipaki y'Umwaka Mushya biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Fountain Of Fortune Primary Function: Ipaki y'Umwaka Mushya yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Ibipimo n'Ipaki
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Ibibazo Fatizo
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Ikoranabuhanga ryo Guteza Imbere
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Ikibazo cy'Ishusho
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Ubushakashatsi
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Ibyatumye Habaho
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Igihe cy'Umushinga
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Uburyo bw'Imikorere
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patente
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Abagize Itsinda
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Abafotoye
- All images by Bank SinoPac.
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