Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi na Antonia Skaraki

Umushinga Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi wa Antonia Skaraki ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2026

Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi

na Antonia Skaraki

Umukiriya: Elgeka

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

22,037

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #176528

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi

Hellenic Routes ni icupa rya divayi rikoreshwa inshuro nyinshi ryateguwe nk'ikintu cy'umurage ndangamuco. Icupa ry'ikirahure rifite impande enye rifite ishusho iringaniye isa n'igitabo yorohereza gufata no kubika. Ibirango byaryo byakozwe mu buryo bw'utumenyetso twa posita kandi byerekana imyambaro gakondo y'uturere ifitanye isano n'uturere twa Ubugereki dukorerwamo divayi. Impapuro z'ubwiza bwo hejuru zifite ubuso bufatika n'icapiro rirambuye bigaragaza neza amashusho y'imyambaro n'ibice by'ikadiri. Icupa rifite ubugari bwa milimetero 96, ubujyakuzimu bwa milimetero 42 n'uburebure bwa milimetero 175. Ishusho yaryo ritera ubushake bwo kurikoresha nanone nk'ikintu cyo kubika cyangwa cyo gutaka.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hellenic Routes Icupa rya Divayi Rikoreshwa Inshuro Nyinshi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Ibipimo n'Ipaki: Width 96mm x Depth 42mm x Height 175mm
Ibibazo Fatizo: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Ikoranabuhanga ryo Guteza Imbere: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Ikibazo cy'Ishusho: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Ubushakashatsi: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Ibyatumye Habaho: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Igihe cy'Umushinga: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Uburyo bw'Imikorere: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Abagize Itsinda: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Abafotoye: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas