Horse Year Ipaki y'Udufuni tw'Umubavu na Bingran Zhao

Umushinga Horse Year Ipaki y'Udufuni tw'Umubavu wa Bingran Zhao ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2026

Horse Year Ipaki y'Udufuni tw'Umubavu

na Bingran Zhao

Umukiriya: BeiHang University

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

4,701

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #179810

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Horse Year Ipaki y'Udufuni tw'Umubavu

Umwaka w'Ifarashi ni urukurikirane rw'ipaki y'udufuni tw'umubavu. Igishushanyo cyibanda ku nyuguti y'Igishinwa ivuga ifarashi mu myandikire ya kera ya seal script, ihujwe n'imirongo ikoreshwa mu bimenyetso by'idini rya Daoism n'ishusho z'umwotsi. Ubwoko butanu bukurikiza uruhererekane rw'amabara rushingiye ku Bintu Bitanu ari byo icyuma, amazi, igiti, umuriro n'ubutaka. Utubati dutanu dushobora gushyirwa hamwe ku ruhande dukagira ishusho y'ifarashi iri kwiruka. Agasanduku k'imbere gakururwa hanze kakagaragaza umubavu n'ubutumwa bw'umugisha. Impapuro zikomeye zitasizwe, amarangi akozwe mu byatsi bya soya n'agasanduku gakozwe mu mpapuro zongeye gukoreshwa bifasha mu kongera gutunganya ibikoresho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Horse Year Ipaki y'Udufuni tw'Umubavu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Horse Year Ipaki y'Udufuni tw'Umubavu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Horse Year Ipaki y'Udufuni tw'Umubavu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Ibipimo n'Ipaki: Width 160 mm × Depth 40 mm × Height 70 mm
Ibibazo Fatizo: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Ikoranabuhanga ryo Guteza Imbere: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Ikibazo cy'Ishusho: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Ubushakashatsi: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Ibyatumye Habaho: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Igihe cy'Umushinga: The project started in May 2025 in Beijing China and finished in November 2025.
Uburyo bw'Imikorere: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patente: Bingran Zhao
Abafotoye: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou