IGPizza Umwihariko w'Ikigo (Corporate Identity) na Emanuele Grittini & Giuseppe Liuzzo

Umushinga IGPizza Umwihariko w'Ikigo (Corporate Identity) wa Emanuele Grittini & Giuseppe Liuzzo ni uwatsinze igihembo cyubahwa cyane 2018 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2018

IGPizza Umwihariko w'Ikigo (Corporate Identity)

na Emanuele Grittini & Giuseppe Liuzzo

Umukiriya: IGPizza

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

11,164

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #65396

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye IGPizza Umwihariko w'Ikigo (Corporate Identity)

IGPizza ni umwihariko w'ikigo washyizweho ku bwoko bwa pizza yo gutwara. Uyu mwihariko ushingiye ku migamba ifatwa ku bishushanyo bibonwa kuri pizza, kandi iyi migamba igize imiterere ikoreshwa mu bikoresho by'ikigo ndetse n'igishushanyo cy'ahantu ho kugurishiriza. Igishushanyo cya pizza iseka gifite ururimi rurambuye gitanga ikigo imico ifite ubucuti. Ipaki ya pizza yacapwe hakoreshejwe uburyo bwa flexography, mu gihe menu y'urupapuro yacapwe hakoreshejwe uburyo bwa serigrafiya n'amabara ya Pantone. Ibishushanyo byo ku ipaki nabyo bikubiyemo inyandiko z'itangazamubano n'amakuru yerekeye gutumiza. Uyu mwihariko wateguwe hamwe n'umukiriya binyuze mu buryo bw'ubufatanye mu gutegura.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

IGPizza Umwihariko w'Ikigo (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. IGPizza Umwihariko w'Ikigo (Corporate Identity) biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. IGPizza Umwihariko w'Ikigo (Corporate Identity) yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Ibipimo n'Ipaki: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Ibibazo Fatizo: Friendly, pizza, food, colorful, funny
Ikoranabuhanga ryo Guteza Imbere: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Ikibazo cy'Ishusho: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Ubushakashatsi: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Ibyatumye Habaho: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Igihe cy'Umushinga: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Uburyo bw'Imikorere: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Abagize Itsinda: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo