The Sands Wine Labels Vino na Giovanni Murgia

Umushinga The Sands Wine Labels Vino wa Giovanni Murgia ni uwatsinze igihembo cyubahwa cyane 2018 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2018

The Sands Wine Labels Vino

na Giovanni Murgia

Umukiriya: Cantina Li Duni

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

19,745

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #67776

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Sands Wine Labels Vino

Kugirango umenye igishushanyo cyibi birango, ubushakashatsi bwakozwe mubuhanga bwo gucapa, ibikoresho no guhitamo ibishushanyo, bushobora kwerekana indangagaciro za sosiyete, amateka nubutaka izo divayi zavukiyemo. Igitekerezo cyibi birango gitangirira kubiranga vino: umucanga. Mubyukuri, imizabibu ikura kumusenyi winyanja intera ndende uvuye ku nkombe. Iki gitekerezo gikozwe nubuhanga bwo gushushanya bwo gufata ibishushanyo kumusenyi wubusitani bwa Zen. Ibirango bitatu hamwe bigizwe nigishushanyo cyerekana ubutumwa bwa divayi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

The Sands Wine Labels Vino ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. The Sands Wine Labels Vino biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. The Sands Wine Labels Vino yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Ibipimo n'Ipaki: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Ibibazo Fatizo: wine, label, packaging, wine label design
Ikoranabuhanga ryo Guteza Imbere: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Ikibazo cy'Ishusho: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Ubushakashatsi: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Ibyatumye Habaho: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Igihe cy'Umushinga: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Uburyo bw'Imikorere: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patente: No copyrights on this project
Abagize Itsinda: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Abafotoye: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver