Appetisi Igipfuko cy'Amavuta y'Amata na Fanny De Bray

Umushinga Appetisi Igipfuko cy'Amavuta y'Amata wa Fanny De Bray ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Appetisi Igipfuko cy'Amavuta y'Amata

na Fanny De Bray

Umukiriya: APPETISI by Granarolo

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Appetisi Igipfuko cy'Amavuta y'Amata

Appetisi ni igishushanyo cy'igipfuko cy'itsinda ry'amavuta y'amata yabanje gucibwa mu buryo bwo kwiteguriro. Iri tsinda rikubiyemo uduce tw'amavuta y'amata, amavuta y'amata yasyaguwe, n'uduce twa mozzarella. Buri gipfuko gikorwa mu mapulasitiki kandi gifite idirisha ryinyeganyega, bityo amavuta y'amata ari imbere ashobora kubonwa mu buryo butaziguye. Amashusho yacapwe atanga buri gicuruzwa umwihariko kandi agaragaza neza uburyo buri bwoko bw'amavuta y'amata bukoreshwa. Izina Appetisi rihuza ibitekerezo bitatu: inzara y'ibiryo, agafunguro gato, n'imikoreshereze yoroshye. Igishushanyo kigaragaza amavuta y'amata nk'isaha yo kuruhuka byihuse kandi byoroshye, kandi ibi bipfuko bicururizwa mu masitolo manini yo mu Burayi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Appetisi Igipfuko cy'Amavuta y'Amata ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Appetisi Igipfuko cy'Amavuta y'Amata biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Appetisi Igipfuko cy'Amavuta y'Amata ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Ibipimo n'Ipaki: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Ibibazo Fatizo: Cheese, personification of cheese, fun, shift, desecration of cheese
Ikoranabuhanga ryo Guteza Imbere: Plastic packaging with a transparent window to see the cheese.
Ikibazo cy'Ishusho: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Ubushakashatsi: 1) brand platform
2) Naming
3) Logo
4) Packagings
Ibyatumye Habaho: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Igihe cy'Umushinga: The project started in July 2017 and ended in February 2018.
Uburyo bw'Imikorere: This product is sold in supermarkets in Europe.
Fromage product in France.
Patente: Copyrights belong to Fanny de Bray
Abagize Itsinda: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Abafotoye: Illustration : Fanny de Bray