Umushinga Jingyang Brick Tea Primary Function: Ipfunyika ry'Icyayi wa Litete Brand Design ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Jingyang Brick Tea Primary Function: Ipfunyika ry'Icyayi

na Litete Brand Design

Umukiriya: Litete Brand Design

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

28,858

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #89381

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jingyang Brick Tea Primary Function: Ipfunyika ry'Icyayi

Jingyang Brick Tea ni igishushanyo cy'ipfunyika ry'amatafari y'icyayi cyakanzwe. Ipfunyika rifite ubugari bwa mm 100 kuri mm 100 kuri mm 40 kandi rikozwe mu mpapuro z'umuceri zikozwe n'intoki, zidatinya ubuhehere. Imitako ishyirwaho n'intoki hakoreshejwe icapiro ry'ibiti, ubukorikori gakondo bw'Abashinwa. Ibishushanyo byerekana ubuzima bw'abacuruzi n'imigenzo y'aho baturaga mu mperuka y'ingoma ya Qing, kandi amabara atatu gakondo y'Abashinwa akoreshwa mu byiciro byose. Hasi hafungwa n'akarango k'impapuro. Umupfundikizo w'umugozi w'ibyatsi ufunga ipfunyika kandi ukanakora nk'urukoro rwo kwitwaza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Jingyang Brick Tea Primary Function: Ipfunyika ry'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jingyang Brick Tea Primary Function: Ipfunyika ry'Icyayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jingyang Brick Tea Primary Function: Ipfunyika ry'Icyayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Ibipimo n'Ipaki: 100 mm x 100 mm x 40 mm
Ibibazo Fatizo: Engraving,Tea Packaging,Packaging design
Ikoranabuhanga ryo Guteza Imbere: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Ikibazo cy'Ishusho: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Ubushakashatsi: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Ibyatumye Habaho: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Igihe cy'Umushinga: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Uburyo bw'Imikorere: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patente: Copyrights belong to Langcer Lee, 2019.
Abagize Itsinda: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Abafotoye: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018