Songhua River Rice Ipaki Yumuceri na 33 and Branding Co., Ltd.

Umushinga Songhua River Rice Ipaki Yumuceri wa 33 and Branding Co., Ltd. ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Songhua River Rice Ipaki Yumuceri

na 33 and Branding Co., Ltd.

Umukiriya: Sourceage

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

42,119

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #89941

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Songhua River Rice Ipaki Yumuceri

Songhua River Rice, nigicuruzwa cyumuceri wo murwego rwo hejuru munsi ya SOURCEAGE Itsinda ryibiryo. Mugihe ibirori gakondo byabashinwa - Umunsi mukuru wimpeshyi wegereje, bashushanya ibicuruzwa byumuceri bipfunyitse neza nkimpano kubakiriya bimpano yimpeshyi, bityo igishushanyo mbonera gikeneye guhuza ibihe byiminsi mikuru yimpeshyi, bikagaragaza umuco gakondo wubushinwa. nubusobanuro bwiza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Songhua River Rice Ipaki Yumuceri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Songhua River Rice Ipaki Yumuceri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Songhua River Rice Ipaki Yumuceri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Ibipimo n'Ipaki: Width 210mm x Depth 40mm x Height 160mm
Ibibazo Fatizo: Package，China，Rice，Food，Festival，Cultural
Ikoranabuhanga ryo Guteza Imbere: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Ikibazo cy'Ishusho: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Ubushakashatsi: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Ibyatumye Habaho: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Igihe cy'Umushinga: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Uburyo bw'Imikorere: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patente: Copyrights belong to 33 and branding, 2019.
Abagize Itsinda: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Abafotoye: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.