India Packaging Primary Function: Ipfundikiro ry'igicuruzwa na Xiaomi

Umushinga India Packaging Primary Function: Ipfundikiro ry'igicuruzwa wa Xiaomi ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

India Packaging Primary Function: Ipfundikiro ry'igicuruzwa

na Xiaomi

Umukiriya: Xiaomi

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

31,594

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #92159

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye India Packaging Primary Function: Ipfundikiro ry'igicuruzwa

Book Text: India Packaging ni sisitemu y'ipfundikiro yakozwe ku murongo w'ibicuruzwa bya elegitoronike bigenewe abaguzi bicuruzwa ku isoko ry'u Buhinde. Iyi dizayini ikoresha ibara ry'umuhondo n'iry'umukara bihanganye kugira ngo yongere ingaruka igaragarira mu maso no kugaragaza ibara nyamukuru ry'ikirango. Ahantu hihariye ku gasanduku kose hafite ikimenyetso cy'ikirango, ku buryo uburyo bumwe bukomeza kugaragara mu bicuruzwa bitandukanye ku bwoko no ku bunini. Imiterere isobanutse iri imbere igaragaza amakuru y'ingenzi y'igicuruzwa, interuro y'ikirango n'ingingo z'ingenzi zigurishwa. Buri gasanduku gakozwe mu mpapuro, gaciwe hanyuma gapfundikwa mu miterere yako.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

India Packaging Primary Function: Ipfundikiro ry'igicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. India Packaging Primary Function: Ipfundikiro ry'igicuruzwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. India Packaging Primary Function: Ipfundikiro ry'igicuruzwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Ibipimo n'Ipaki: dimension height 30-120, Length 50-95, width 32-50mm
Ibibazo Fatizo: electronic, orange, colorful, technology
Ikoranabuhanga ryo Guteza Imbere: material: Paper Structure: paper die cut and fold to box.
Ikibazo cy'Ishusho: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Ubushakashatsi: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Ibyatumye Habaho: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Igihe cy'Umushinga: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Uburyo bw'Imikorere: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patente: Copyrights belong to Xiaomi, 2019
Abagize Itsinda: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Abafotoye: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge