The Meaninghall Tea Ipakiya y'Icyayi na Suzhou SoFeng Culture Media Co.,Ltd.

Umushinga The Meaninghall Tea Ipakiya y'Icyayi wa Suzhou SoFeng Culture Media Co.,Ltd. ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

The Meaninghall Tea Ipakiya y'Icyayi

na Suzhou SoFeng Culture Media Co.,Ltd.

Umukiriya: Meaninghall

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

25,697

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #97594

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Meaninghall Tea Ipakiya y'Icyayi

Meaninghall Tea ni igishushanyo cy'ipakiya cy'icyayi cy'icyatsi cya Biluochun. Biluochun ni icyayi cy'icyatsi gikorerwa i Luxiang, umujyi muto uri ku ruhande rw'ikiyaga cya Tai mu mujyi wa Suzhou, mu Bushinwa. Ipakiya ikorwa mu mpapuro z'ubugeni zidasanzwe zifite imiterere y'amabara atandukanye yibutsa inkuta za kera zo hagati mu mujyi. Amashusho y'imirongo yoroshye ahuza ibimenyetso by'umusozi, ikiyaga n'inzu byose bikagira ishusho imwe y'ubutaka. Gushyiraho ibimenyetso mu bushyuhe (hot stamping) bikoreshwa kugira ngo bigaragaze imiterere karemano y'icyayi. Amashusho arambuye yirinzwe, bityo umuco w'aho hantu ugaragazwa mu buryo butuje kandi bugezweho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

The Meaninghall Tea Ipakiya y'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Meaninghall Tea Ipakiya y'Icyayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Meaninghall Tea Ipakiya y'Icyayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Ibipimo n'Ipaki: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Ibibazo Fatizo: Package, Tea, China, Suzhou, Biluochun
Ikoranabuhanga ryo Guteza Imbere: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Ikibazo cy'Ishusho: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Ubushakashatsi: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Ibyatumye Habaho: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Igihe cy'Umushinga: The project started in April 2019 in Suzhou, China and finished in December 2019.
Uburyo bw'Imikorere: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patente: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Abagize Itsinda: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Abafotoye: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019