PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design and Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100575 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱵᱟᱵᱚᱛ ᱛᱮ
Mtn Dew AMP Game Fuel Launch ᱫᱚ ᱜᱮᱢᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱ ᱡᱚᱛᱚ ᱛᱮ ᱧᱩ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱯᱟᱨᱯᱷᱚᱨᱢᱮᱱᱥ ᱧᱩ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱟᱨ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱲᱦᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱧᱮᱞ ᱚᱜ ᱯᱟᱲᱦᱟᱣ ᱫᱚ ᱜᱮᱢᱤᱝ ᱟᱨ ᱤ ᱥᱯᱚᱨᱴᱥ ᱚᱠᱛᱟ ᱥᱟᱶ ᱢᱮᱥᱟ ᱞᱮᱠᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱞᱤᱥᱮ ᱠᱚ ᱵᱚᱨᱚᱠ ᱠᱮᱫᱟ ᱾ ᱢᱚᱡᱵᱩᱛ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱵᱩᱱᱤᱭᱟᱫ ᱫᱚ ᱟᱜᱟᱢᱤ ᱥᱟᱢᱟᱱ ᱠᱚ, ᱦᱟᱛ ᱢᱤᱞᱟᱣ ᱟᱨ ᱜᱟᱦᱚᱠ ᱟᱹᱱᱡᱚᱢ ᱠᱚ ᱜᱚᱲᱚᱭᱟ ᱾ ᱵᱽᱨᱟᱱᱰ, ᱥᱟᱢᱟᱱ ᱟᱨ ᱜᱟᱦᱚᱠ ᱟᱹᱱᱡᱚᱢ ᱠᱚ ᱢᱮᱥᱟ ᱛᱮ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱞᱚᱺᱪ ᱟᱥᱮᱴ ᱥᱮᱴ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱦᱩᱢ ᱫᱚ ᱤ ᱥᱯᱚᱨᱴᱥ ᱠᱷᱮᱞᱚᱱᱤᱭᱟᱹ ᱠᱚ ᱟᱨ ᱜᱮᱢᱟᱨ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱧᱩ ᱫᱚ ᱥᱟᱹᱨᱤ ᱞᱮᱠᱟ ᱛᱮ ᱩᱫᱩᱜ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- ᱯᱨᱮᱨᱚᱱᱟ
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
