PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design and Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100582 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱚᱯᱷ ᱫᱤ ᱤᱴᱮᱱ ᱯᱟᱛᱷ ᱫᱚ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱫᱟᱨᱮ ᱪᱮᱛᱟᱱ ᱛᱮᱭᱟᱨᱟᱜ ᱥᱱᱮᱠ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜᱟ᱾ ᱱᱚᱣᱟ ᱥᱱᱮᱠ ᱠᱚ ᱨᱮ ᱥᱟᱹᱨᱤ ᱛᱟᱨᱠᱟᱹᱨᱤ ᱡᱮᱞᱮᱠᱟ ᱪᱟᱱᱟ, ᱦᱮᱸᱫᱮ ᱨᱟᱦᱮᱲ ᱟᱨ ᱢᱟᱴᱟᱨ ᱟᱰᱤ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱢᱮᱥᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱨᱟᱸᱰ ᱠᱮ ᱡᱚᱛᱚ ᱵᱮᱵᱷᱟᱨ ᱨᱮ ᱢᱤᱫᱴᱮᱱ ᱡᱩᱲᱟᱹᱣᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱟᱭ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱫᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱵᱮᱴᱟᱨ ᱯᱷᱚᱨ ᱭᱩ ᱥᱱᱮᱠ ᱛᱚᱯᱚᱞ ᱨᱮ ᱟᱰᱤ ᱦᱟᱥᱟᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱛᱟᱞᱟ ᱨᱮ ᱵᱨᱟᱸᱰ ᱠᱮ ᱮᱴᱟᱜ ᱠᱚ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱛᱮ ᱧᱮᱞ ᱩᱨᱩᱢ ᱦᱩᱭᱩᱜ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱭ᱾ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜ ᱚᱠᱛᱚ ᱨᱮ ᱦᱩᱰᱤᱧ ᱜᱟᱫᱮᱞ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱥᱮᱞᱮᱫ ᱞᱮᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱴᱷᱮᱱ ᱨᱮ ᱟᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱠᱚ ᱮᱢ ᱞᱮᱫᱟ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱛᱮ ᱫᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱩᱭᱦᱟᱹᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱟᱨ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱟᱴᱠᱟᱨ ᱠᱮ ᱜᱚᱲᱚ ᱮᱢ ᱞᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- ᱯᱨᱮᱨᱚᱱᱟ
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
