Tiger Pan ᱨᱮᱱᱟᱜ 2000 Meters ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
2000 Meters ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: 2000meters Tea（Yunnan） Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100794 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
2000 Meters ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
᱒᱐᱐᱐ ᱢᱤᱴᱟᱨ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱭᱩᱱᱟᱱ ᱠᱷᱚᱱ ᱢᱤᱫᱴᱟᱝ ᱦᱮᱸᱫᱮ ᱪᱟ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱟᱣᱟ ᱟᱨᱚᱲ ᱫᱚ ᱩᱡᱩᱜ ᱡᱟᱭᱜᱟ, ᱠᱚᱣᱟᱞᱤᱴᱤ ᱟᱨ ᱥᱟᱹᱫ ᱞᱮᱠᱟᱛᱮ ᱯᱮ ᱟᱭᱢᱟ ᱛᱮ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ᱾ ᱟᱴᱟᱜᱚᱱᱟᱞ ᱠᱚᱴᱷᱟᱭ ᱫᱚ ᱡᱷᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱮ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱞᱟᱛᱟᱨ ᱟᱨᱚᱲ ᱫᱚ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱯᱮᱠ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱹᱥᱛᱤ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ, ᱡᱮᱞᱮ ᱛᱟᱞᱟ ᱟᱨ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱟᱨᱚᱲ ᱫᱚ ᱢᱮᱴᱟᱞ ᱠᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ᱾ ᱠᱮᱱ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱦᱩᱰᱤᱧ ᱟᱨᱟᱜ ᱵᱩᱨᱩ ᱩᱴᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱫᱩᱜᱟᱭ ᱡᱮ ᱪᱟ ᱫᱚ ᱩᱥᱩᱞ ᱡᱟᱭᱜᱟ ᱨᱮ ᱦᱟᱨᱟᱜᱟ᱾ ᱦᱮᱸᱫᱮ ᱟᱨ ᱟᱨᱟᱜ ᱫᱚ ᱢᱩᱬ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱛᱷᱚᱲᱟ ᱯᱩᱸᱰ ᱟᱨ ᱢᱟᱨᱟᱝ ᱫᱟᱨᱮ, ᱵᱽᱨᱟᱥ ᱟᱨ ᱡᱟᱥᱢᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱟᱶᱛᱮ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
2000 Meters ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 2000 Meters ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm - ᱴᱮᱜ ᱠᱚ
- Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
- ᱯᱨᱮᱨᱚᱱᱟ
- 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
