Tiger Pan ᱨᱮᱱᱟᱜ Frangi Premium ᱪᱟᱢ ᱥᱟᱸᱮᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Frangi Premium ᱪᱟᱢ ᱥᱟᱸᱮᱛ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Frangi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101029 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Frangi Premium ᱪᱟᱢ ᱥᱟᱸᱮᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱨᱟᱸᱜᱤ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱫᱚ ᱪᱟᱢ ᱥᱟᱸᱮᱛ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱴᱳᱱᱟᱨ, ᱞᱳᱥᱚᱱ, ᱠᱨᱤᱢ, ᱟᱹᱨᱟᱠ ᱠᱨᱤᱢ, ᱠᱞᱤᱱᱡᱚᱨ ᱟᱨ ᱢᱟᱥᱠ ᱢᱮᱱᱟᱜ-ᱟ। ᱟᱭᱨᱤᱥ ᱵᱟᱦᱟ ᱫᱚ ᱴᱷᱟᱶᱠᱟ ᱪᱤᱛᱟᱹᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡ ᱨᱮ ᱩᱫᱩᱜᱟᱣᱟ। ᱞᱳᱜᱳ ᱫᱚ ᱢᱤᱫ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱮᱠᱨᱮᱞᱤᱠ ᱠᱮᱯ ᱨᱮ ᱢᱚᱡᱵᱩᱛ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱠᱷᱟᱲᱟ ᱰᱷᱟᱲᱟ ᱠᱚ ᱫᱟᱨᱮ ᱥᱟᱠᱟᱢ ᱞᱮᱠᱟ ᱪᱮᱛᱟᱱ ᱟᱨ ᱥᱤᱨᱤᱡ ᱨᱮ ᱢᱤᱫ ᱡᱟᱠᱟᱛ ᱯᱟᱦᱪᱟᱱ ᱮᱢᱚᱜ-ᱟ। ᱰᱷᱟᱲᱟ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱟᱭᱨᱤᱥ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱟᱹᱛᱤᱭᱟᱹᱨ ᱮᱢᱵᱚᱥᱢᱮᱱᱴ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ। ᱟᱞᱜᱟ ᱟᱞᱜᱟ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱮᱠᱨᱮᱞᱤᱠ, ᱢᱮᱴ ᱜᱮᱞᱟᱥ ᱟᱨ ᱯᱤᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ। ᱠᱨᱤᱢ ᱪᱟᱢᱪᱟ ᱟᱨ ᱟᱹᱨᱟᱠ ᱠᱨᱤᱢ ᱢᱟᱞᱤᱥ ᱠᱮᱯ ᱦᱚᱸ ᱟᱭᱨᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Frangi Premium ᱪᱟᱢ ᱥᱟᱸᱮᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Frangi Premium ᱪᱟᱢ ᱥᱟᱸᱮᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm - ᱴᱮᱜ ᱠᱚ
- skincare product package, Frangi, iris, embossment, facial cream, facial mask
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
- ᱯᱨᱮᱨᱚᱱᱟ
- We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
