Tiger Pan ᱨᱮᱱᱟᱜ Wen Niang ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱵᱚᱛᱚᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Wen Niang ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱵᱚᱛᱚᱞ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Wanshengtang Industry Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101157 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wen Niang ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱵᱚᱛᱚᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱮᱱ ᱱᱤᱭᱟᱝ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱸᱪ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱡᱷᱚᱛᱚ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱫᱚ ᱦᱟᱥᱟ ᱛᱮᱭᱟᱨ ᱯᱟᱛᱨᱟ ᱨᱮ ᱯᱮᱠ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱠᱟᱸᱪ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱫᱚ ᱡᱷᱟᱞᱟᱜ ᱟᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱮ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱛᱟᱨᱮᱱ ᱨᱮ ᱢᱤᱫ ᱯᱷᱤᱲᱟᱹᱣ ᱰᱮᱱᱟ ᱠᱨᱮᱱ ᱪᱮᱸᱬᱮ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱓᱒᱐ ᱰᱤᱜᱨᱤ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱡᱟᱭᱜᱟ ᱮ ᱫᱷᱟᱵᱤᱡ ᱟᱠᱟᱫᱟ᱾ ᱯᱩᱨᱟᱹᱵ ᱫᱤᱥᱚᱢ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱠᱨᱮᱱ ᱪᱮᱸᱬᱮ ᱫᱚ ᱩᱥᱩᱞ ᱡᱟᱭᱜᱟ ᱮ ᱧᱟᱢ ᱟᱠᱟᱫᱟ, ᱚᱱᱰᱮ ᱱᱚᱶᱟ ᱫᱚ ᱥᱚᱛᱭᱚᱛᱟ, ᱥᱩᱜᱟᱹᱲ, ᱦᱚᱲᱢᱚ ᱱᱤᱨᱚᱜ ᱟᱨ ᱡᱤᱞᱤᱧ ᱡᱤᱭᱚᱱ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱪᱟᱠᱞᱟ ᱫᱚ ᱙᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ ᱒᱖᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚᱣᱟᱜ ᱢᱚᱱᱮ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wen Niang ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱵᱚᱛᱚᱞ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wen Niang ᱥᱟᱥᱟᱝ ᱪᱟᱩᱞᱮ ᱦᱟᱸᱰᱤ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Diameter: 90mm
Height:260mm - ᱴᱮᱜ ᱠᱚ
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- ᱯᱨᱮᱨᱚᱱᱟ
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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