Tiger Pan ᱨᱮᱱᱟᱜ Jianlibao Wepop ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Jianlibao Wepop ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jianlibao
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101162 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jianlibao Wepop ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Wepop ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱤ-ᱵᱟᱝ ᱛᱟᱦᱮᱸᱱ ᱯᱷᱚᱞ ᱡᱟᱛ ᱥᱯᱟᱨᱠᱞᱤᱝ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ PET ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱛᱚᱨᱚ ᱢᱮ�nᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱪᱚᱛ ᱥᱮᱫ ᱨᱮ ᱦᱩᱰᱤᱧ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱤᱞᱠ-ᱥᱠᱨᱤᱱ ᱢᱮᱴ ᱯᱷᱤᱞᱢ ᱫᱚ ᱩᱯᱚᱨ ᱨᱮ ᱢᱤᱫ ᱡᱚᱛᱚ ᱥᱟᱢᱟᱝ ᱦᱟᱛᱟᱣ ᱟᱨ ᱟᱞᱜᱟ ᱥᱟᱢᱟᱝ ᱮᱢᱟᱜ-ᱟ ᱾ ᱴᱟᱭᱯᱷᱮᱥ ᱫᱚ ᱯᱤᱠᱥᱮᱞ ᱮᱯᱷᱮᱠᱴ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟᱭ, ᱟᱨ ᱡᱚᱛᱚ ᱟᱠᱷᱚᱨ ᱫᱚ ᱟᱞᱜᱟ ᱟᱞᱜᱟ ᱚᱛ ᱨᱮ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱷᱟ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤᱭᱟᱜ-ᱟ ᱾ ᱯᱷᱚᱞ ᱠᱚ ᱫᱚ ᱯᱚᱯ ᱟᱨᱴ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱩᱪ ᱥᱩᱫᱷᱛᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱦᱴᱟ ᱨᱚᱝ ᱛᱮ ᱯᱩᱱᱮᱭᱟ ᱥᱶᱟᱫ ᱟᱰᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱩᱦᱩᱢ ᱫᱚ ᱡᱟᱶᱟᱸ ᱟᱨ ᱡᱟᱣᱟᱬ ᱡᱟᱛ ᱟᱠᱚ ᱛᱟᱦᱮᱸ ᱢᱤᱫ ᱴᱷᱤᱠ-ᱴᱷᱟᱠ ᱧᱩ ᱡᱤᱱᱤᱥ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jianlibao Wepop ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jianlibao Wepop ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Diameter 67.5mm
Height 213mm - ᱴᱮᱜ ᱠᱚ
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- ᱯᱨᱮᱨᱚᱱᱟ
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
