Jansword Zhu ᱨᱮᱱᱟᱜ Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ
Jansword Zhu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jansword zhu
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#102296 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱩᱴᱚᱵᱤᱨᱟ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱵᱟᱦᱟ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤ᱂ᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ᱾ ᱩᱴᱚᱵᱤᱨᱟ ᱧᱩᱛᱩᱢ ᱥᱮ ᱩᱴᱚᱯᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱠᱟᱱᱟᱭ, ᱟᱨ ᱚᱱᱟ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱡᱟᱸᱦᱟᱸ ᱴᱷᱟᱨᱡᱤᱱ, ᱦᱚᱠ, ᱵᱟᱵᱚᱛᱮ ᱟᱰᱟᱨ, ᱮᱠᱟ-ᱮᱠᱟ ᱰᱷᱚᱨᱚᱬ ᱟᱨ ᱢᱚᱱ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱠᱚ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱦᱚᱵ ᱮᱫᱟᱭ᱾ ᱠᱚᱞᱟ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱱ ᱯᱩᱭᱞᱩ ᱢᱟᱱᱟᱣᱠᱚ ᱟᱨᱛ ᱦᱤᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱴᱚᱱᱟᱜᱠᱚ ᱚᱱᱟ ᱥᱟᱭᱠᱮᱰᱮᱞᱤᱠ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ ᱴᱟᱭᱞᱮ ᱨᱮ ᱫᱚᱦᱟ ᱟᱠᱟᱱᱟᱭᱟ: ᱨᱮᱱᱮ ᱢᱟᱜᱨᱤᱴᱮ ᱨᱮᱭᱟᱜ ᱴᱚᱯᱤ ᱦᱚᱲ, ᱮᱴᱟᱜ ᱠᱚᱵᱚᱡᱟᱜ ᱨᱮ ᱢᱤᱫ ᱠᱩᱲᱤ, ᱢᱟᱫ ᱨᱮᱭᱟᱜ ᱚᱛ ᱵᱟᱠᱚᱥ, ᱟᱨ ᱡᱤᱣᱤ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱚᱛ᱾ ᱢᱩᱞ ᱠᱟᱹᱢᱤ ᱠᱚ ᱨᱮ ᱢᱮᱱᱟᱜ ᱡᱟᱸᱦᱟᱸ ᱵᱟᱦᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱨᱩᱯ ᱠᱚ ᱵᱮᱛᱟᱣ ᱮᱱᱟ᱾ ᱰᱤ᱂ᱟᱭᱤᱱ ᱡᱟᱦᱟᱱ ᱥᱟᱭᱠᱮᱨᱯᱟᱝᱠᱚ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱛᱮ ᱮᱴᱟᱜ ᱠᱟᱱᱟᱭ ᱟᱨ ᱯᱮᱸᱴᱚᱱ ᱨᱚᱸᱜ ᱠᱚ ᱟᱨ ᱯᱷᱚᱭᱤᱞ ᱯᱨᱮᱥᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 50mm*50mm*210mm
- ᱴᱮᱜ ᱠᱚ
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Pantone color used, foiled press
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Concept of the illustration
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The trend research of Youngers.
- ᱯᱨᱮᱨᱚᱱᱟ
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The key frame proceeding illustrations.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Utobeera and Jansword zhu.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
