Birger Linke ᱨᱮᱱᱟᱜ The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ
Birger Linke ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Birger Linke Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#107497 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱩᱭᱡᱟᱨᱞᱮᱱᱰ ᱨᱮᱭᱟᱜ ᱵᱟᱭᱚᱴᱮᱠ ᱠᱚᱢᱯᱟᱱᱤ Livinguard ᱫᱚ ᱱᱟᱶᱟ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱢᱟᱥᱠ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱷᱮᱰᱟᱛ ᱛᱮᱭᱟᱨ ᱠᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱠᱟᱛ ᱦᱚ ᱵᱮᱠᱴᱮᱨᱤᱭᱟ, ᱯᱷᱟᱸᱜᱟᱥ ᱟᱨ ᱵᱷᱟᱭᱨᱟᱥ (Covid 19 ᱦᱚᱸ) ᱠᱚ ᱛᱮᱛ ᱟᱨ ᱵᱟᱰᱟᱭ ᱮᱫᱟ। ᱱᱚᱶᱟ ᱢᱚᱱᱮᱛᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱟᱱᱟ: ᱢᱟᱥᱠ ᱫᱚ ᱢᱤᱫ ᱡᱩᱛᱟᱹ ᱯᱮᱠᱮᱡᱽ ᱨᱮ ᱦᱮᱡᱟᱜ-ᱟ। ᱢᱤᱫ ᱞᱟᱴᱠᱟᱱ ᱯᱞᱟᱥᱴᱤᱠ ᱥᱴᱨᱤᱯ ᱫᱚ – ᱪᱮᱛᱟᱱ ᱠᱟᱛᱷᱟᱨ ᱡᱟᱱ ᱟᱹᱰᱤᱡ ᱚᱠᱛᱮ – ᱢᱤᱫ ᱵᱷᱟᱭᱨᱟᱥ ᱨᱮᱭᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱮᱢ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱱᱮᱡ ᱚᱠᱛᱮ ᱡᱚᱢ ᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱛᱠᱟᱨ ᱫᱤᱱ ᱨᱮ ᱛᱮᱡ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱞᱟᱸᱰᱟ ᱮᱢ ᱮᱫᱟ। ᱚᱲᱟᱜᱨᱮᱱ ᱦᱟᱲᱟᱢ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱢᱟᱥᱠ ᱠᱚ ᱟᱞᱚ ᱢᱮᱥᱟᱶ ᱜᱮᱭᱟᱜ, ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱠᱨᱚᱥ-ᱠᱚᱱᱴᱟᱢᱤᱱᱮᱥᱚᱱ ᱟᱞᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱛᱷᱮ, ᱮᱴᱟᱜ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱮᱰᱡᱚᱥᱴᱢᱮᱱᱴ ᱠᱞᱤᱯ ᱠᱚ ᱢᱤᱫ ᱟᱞᱜᱟ ᱥᱞᱤᱵᱽ ᱨᱮ ᱦᱮᱡᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱦᱟᱸᱱ ᱢᱟᱥᱠ ᱠᱚ ᱠᱟᱥᱴᱚᱢᱟᱭᱡᱽ ᱞᱟᱹᱜᱤᱫ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 220 x Depth 22 x Height 220
- ᱴᱮᱜ ᱠᱚ
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Livinguard treated textile, styrofoam, EVA
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- ᱯᱨᱮᱨᱚᱱᱟ
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Livinguard patented, treated textile
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Birger Linke
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photography: Chiara Ye Photography
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
