Antonia Skaraki - A.S. Advertising ᱨᱮᱱᱟᱜ Fairy Fox ᱦᱚᱲᱢᱚ ᱥᱟᱺᱦᱤᱡ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Fairy Fox ᱦᱚᱲᱢᱚ ᱥᱟᱺᱦᱤᱡ
Antonia Skaraki - A.S. Advertising ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Fairy Fox
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#107898 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fairy Fox ᱦᱚᱲᱢᱚ ᱥᱟᱺᱦᱤᱡ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱵᱚᱫᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱥᱟᱦᱟᱥᱤᱭᱟᱹ ᱫᱟᱣ ᱨᱮ ᱡᱚᱦᱟᱨ᱾ ᱱᱚᱶᱟ ᱦᱚᱲᱢᱚ ᱥᱟᱺᱦᱤᱡ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱱᱟᱜ ᱜᱩᱯᱩᱛ ᱵᱷᱟᱹᱵᱤᱛ ᱠᱚ ᱢᱚᱦᱚᱥᱩᱥ ᱢᱮ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱫᱷᱟᱹᱨᱛᱤ ᱮᱸᱜᱟᱛ ᱟᱨ ᱩᱱᱤ ᱨᱤᱱ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱲᱟᱣ ᱥᱚᱫᱚᱨ ᱮᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱩᱥᱩᱞ ᱜᱩᱱᱟᱱ ᱥᱟᱢᱟᱱ ᱠᱚ ᱫᱚ ᱛᱚᱲᱚᱢ ᱢᱚᱦᱚᱥᱩᱥ ᱟᱨ ᱡᱤᱨᱟᱹᱣ ᱪᱷᱟᱯ ᱮᱢᱟᱭ᱾ ᱯᱨᱚᱛᱤᱫᱽᱣᱚᱸᱫᱽᱣᱤᱛᱟ ᱢᱮᱯᱤᱝ ᱟᱨ ᱪᱟᱞᱟᱱ ᱯᱷᱤᱨᱫᱟᱹᱣ ᱠᱷᱚᱱ ᱢᱚᱣᱠᱟ ᱡᱟᱜᱟ ᱠᱚ ᱧᱟᱢ ᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱨᱟᱦᱚᱠ ᱨᱮᱱᱟᱜ ᱧᱮᱞ ᱫᱷᱟᱹᱨᱛᱤ ᱟᱨ ᱵᱮᱵᱚᱥᱛᱟ ᱥᱟᱶ ᱢᱤᱞᱟᱹᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱟᱶᱟ, ᱠᱚᱢ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱯᱷᱚᱞᱟᱣ ᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fairy Fox ᱦᱚᱲᱢᱚ ᱥᱟᱺᱦᱤᱡ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fairy Fox ᱦᱚᱲᱢᱚ ᱥᱟᱺᱦᱤᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - ᱴᱮᱜ ᱠᱚ
- baby, care, child, cream, fairy, fox, product, health, skincare
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Environmentally friendly. Plastic containers with PVC labels.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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