Yong Wong ᱨᱮᱱᱟᱜ Tongrentang Zhima Health ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2021
Tongrentang Zhima Health ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Yong Wong ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Tongrentang Health
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#108738 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tongrentang Zhima Health ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱚᱝᱨᱮᱱᱴᱟᱝ ᱡᱷᱤᱢᱟ ᱦᱮᱞᱛᱷ ᱫᱚ ᱵᱮᱭᱡᱤᱝ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱹᱴᱠᱟᱹᱨ ᱫᱚᱠᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚᱠᱟᱱ ᱫᱚ ᱯᱮᱭᱟ ᱛᱟᱞᱟ ᱨᱮ 5000 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱢᱟᱜ ᱥᱟᱸᱜᱮ ᱡᱤᱱᱤᱥ, ᱦᱚᱰᱢᱚ ᱡᱩᱲᱟᱹᱣ ᱡᱚᱢᱟᱜ ᱟᱨ ᱦᱚᱰᱢᱚ ᱡᱚᱛᱚᱱ ᱛᱮᱠᱷᱱᱚᱞᱚᱡᱤ ᱥᱟᱶᱛᱮ ᱦᱚᱰᱢᱚ ᱡᱚᱛᱚᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱨᱮᱜᱮ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱨᱮ ᱛᱩᱞᱟᱹᱡᱚᱠᱷᱟ ᱡᱤᱱᱤᱥ ᱠᱚ, ᱡᱮᱞᱠᱟ ᱠᱮᱴᱮᱡ ᱠᱟᱴ ᱟᱨ ᱯᱤᱛᱚᱞ, ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱞᱟᱛᱟᱨ ᱛᱟᱞᱟ ᱠᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱥᱮᱫ, ᱯᱩᱱᱤᱭᱟᱹ ᱵᱤᱥᱚᱭ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱠᱩᱠᱞᱤ, ᱡᱚᱢᱟᱜ, ᱦᱚᱰᱢᱚ ᱥᱟᱹᱦᱤᱡ ᱟᱨ ᱨᱟᱱ ᱦᱚᱨᱟ᱾ ᱱᱚᱶᱟ ᱫᱚᱠᱟᱱ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱥᱩᱠᱷ ᱥᱟᱶᱛᱟ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟ ᱦᱚᱸ ᱠᱟᱹᱢᱤ ᱮᱫᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tongrentang Zhima Health ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tongrentang Zhima Health ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 5000 square meters, 3 floors
- ᱴᱮᱜ ᱠᱚ
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - ᱯᱨᱮᱨᱚᱱᱟ
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in May 2019 and finished in December 2019 in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Beijing Wuxiang Space Architecture Design
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
