Studio 33 ᱨᱮᱱᱟᱜ Oink ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Oink ᱯᱮᱠᱮᱡᱤᱝ
Studio 33 ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sin Ravnice
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#110499 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Oink ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱞᱟᱭᱮᱱᱴ ᱨᱮᱱᱟᱜ ᱵᱟᱡᱟᱨ ᱧᱮᱞᱚᱜ ᱴᱷᱤᱠ ᱞᱟᱹᱜᱤᱫ, ᱢᱤᱫ ᱠᱷᱮᱞᱚᱸᱰ ᱧᱮᱞᱚᱜ ᱟᱨ ᱟᱹᱰᱤ ᱵᱟᱪᱷᱚᱱ ᱦᱩᱭ ᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱟᱦᱟᱨ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱱᱟᱜ ᱡᱷᱚᱛᱚ ᱜᱩᱱ - ᱢᱩᱞ, ᱡᱚᱢ ᱡᱤᱱᱤᱥ, ᱥᱟᱹᱨᱫᱤᱡᱩᱜᱽ ᱟᱨ ᱴᱚᱴᱷᱟᱹᱨᱤ - ᱪᱤᱱᱦᱟᱹ ᱮᱢᱟ᱾ ᱱᱟᱶᱟ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱨᱮᱱᱟᱜ ᱢᱩᱬ ᱢᱚᱱᱮᱛ ᱫᱚ ᱠᱚᱥᱴᱚᱢᱚᱨ ᱠᱚ ᱴᱷᱮᱱ ᱦᱮᱸᱫᱮ ᱜᱩᱨᱩ ᱯᱟᱞᱚᱱ ᱟᱨ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱵᱮᱥ ᱜᱩᱱ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱨᱫᱤᱡᱩᱜᱽ ᱡᱤᱞ ᱡᱚᱢᱟᱜ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱠᱟᱹᱦᱱᱤ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱞᱤᱱᱚᱠᱚᱴ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱫᱟᱲᱮ ᱩᱫᱩᱜ ᱮᱢᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱜᱮ ᱟᱥᱚᱞᱤᱭᱟᱹ ᱩᱫᱩᱜ ᱮᱢᱟ ᱟᱨ ᱠᱚᱥᱴᱚᱢᱚᱨ ᱠᱚ Oink ᱡᱤᱱᱤᱥ, ᱩᱱᱠᱩ ᱨᱮᱱᱟᱜ ᱡᱚᱢ ᱟᱨ ᱛᱮᱫ ᱵᱟᱵᱚᱛ ᱫᱷᱮᱭᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱩᱪᱷᱟᱹᱣ ᱮᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Oink ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Oink ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - ᱴᱮᱜ ᱠᱚ
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- OINK Trademark (2020) Sin Ravnice
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
