Pierre Delebois ᱨᱮᱱᱟᱜ Germain Robin California Brandy ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ, ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Germain Robin California Brandy ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ, ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ
Pierre Delebois ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: E&J Gallo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#112020 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Germain Robin California Brandy ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ, ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱚᱨᱢᱮᱸ-ᱨᱚᱵᱤᱸ ᱠᱮᱞᱤᱯᱷᱚᱨᱱᱤᱭᱟ ᱵᱽᱨᱮᱸᱰᱤ ᱮᱴᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱟᱨ ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱠᱮᱞᱤᱯᱷᱚᱨᱱᱤᱭᱟ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱮᱸᱰᱤ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾ ᱫᱮᱠᱷᱟᱣ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱠᱚ ᱴᱷᱮᱴ ᱟᱨ ᱠᱷᱟᱸᱴᱤᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱽᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱵᱟᱝ ᱡᱚᱲᱟᱣ ᱚᱠᱛᱚ ᱞᱮᱠᱷᱟ ᱛᱮ ᱠᱟᱴᱷᱚᱨ ᱡᱤᱵᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱮᱠᱷᱟᱣᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱨᱮ ᱵᱟᱨᱭᱟ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱦᱚᱲ ᱠᱚᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱠᱚ ᱢᱤᱫᱴᱮ ᱴᱷᱟᱲ ᱴᱷᱟᱲ ᱦᱟᱹᱛᱤᱡᱽ ᱫᱟᱨᱟᱭ ᱛᱮ ᱵᱟᱭ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱸ ᱵᱟᱶᱟᱛ ᱟᱨ ᱛᱤᱠᱟᱹᱭ ᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱾ ᱠᱮᱞᱤᱯᱷᱚᱨᱱᱤᱭᱟ ᱮᱞᱮᱢᱵᱤᱠ ᱵᱽᱨᱮᱸᱰᱤ ᱨᱮ ᱯᱩᱭᱞᱩ ᱴᱷᱮᱴ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱟᱦᱱᱤ ᱨᱚᱝ ᱛᱮ ᱚᱱᱟ ᱣᱟᱨᱤᱭᱮᱸᱴ ᱚᱞᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱰᱤᱥᱴᱤᱞᱮᱥᱚᱱ ᱟᱨ ᱮᱡᱤᱝ ᱢᱮᱛᱚᱰ ᱠᱚᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱵᱤᱵᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Germain Robin California Brandy ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ, ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Germain Robin California Brandy ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ, ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - ᱯᱨᱮᱨᱚᱱᱟ
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
