Wen Liu ᱨᱮᱱᱟᱜ Zhanggong Times ᱡᱟᱹᱛ ᱫᱟᱨᱩ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Zhanggong Times ᱡᱟᱹᱛ ᱫᱟᱨᱩ
Wen Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jiangxi Zhanggong Liquor Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#112289 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zhanggong Times ᱡᱟᱹᱛ ᱫᱟᱨᱩ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱟᱱᱟᱜᱠᱳᱸᱜ ᱴᱟᱭᱢᱥ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱠᱤ ᱡᱤᱭᱟᱝᱥᱤ ᱯᱨᱚᱵᱤᱸᱥ, ᱪᱟᱭᱱᱟ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱵᱟᱭᱡᱤᱭᱩ (Baijiu) ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟᱭ ᱾ ᱵᱳᱛᱚᱞ ᱠᱟᱴ ᱪᱤᱱᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱯᱚᱲᱟᱭ ᱠᱚ ᱥᱟᱶ ᱟᱹᱜᱩ ᱛᱮ ᱚᱛ ᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ ᱦᱤᱥ ᱚᱛᱟᱹᱨ ᱨᱮ ᱜᱳᱯᱷᱟᱨᱰ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱩᱬᱩᱛ ᱞᱚᱜᱳ ᱚᱠᱟ ᱢᱮᱴᱟᱞ ᱯᱞᱮᱴ ᱨᱮ ᱛᱷᱤᱨ ᱟᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱜᱟᱸᱡᱚᱦᱳ ᱠᱷᱚᱱ ᱡᱩᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱟᱨᱟᱝ ᱥᱚᱸᱥᱠᱟᱨᱛᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱱᱚᱢ ᱴᱷᱟᱹᱣ ᱠᱷᱟᱱ ᱥᱟᱦᱴᱟ ᱢᱟᱱᱟ ᱦᱚᱭ ᱟᱠᱟᱱᱟ ᱾ ᱟᱨᱟᱝ ᱨᱚᱝ ᱴᱷᱮᱱ ᱟᱭᱢᱟᱠᱼᱠᱚ ᱨᱚᱝ ᱞᱮᱠᱟ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱟᱨᱦᱚᱸ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱥᱟᱶ ᱢᱤᱥᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱟᱱᱛᱟᱲ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱡᱟᱭᱜᱟᱦ ᱨᱮᱭᱟᱜ ᱵᱷᱩᱜᱳᱞ ᱟᱨ ᱤᱛᱤᱦᱟᱥ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱜᱟᱱ ᱜᱟᱫᱟ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱺ 160 ᱵᱟᱭ 120 ᱵᱟᱭ 330 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zhanggong Times ᱡᱟᱹᱛ ᱫᱟᱨᱩ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhanggong Times ᱡᱟᱹᱛ ᱫᱟᱨᱩ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 160mm*120mm*330mm
- ᱴᱮᱜ ᱠᱚ
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- ᱯᱨᱮᱨᱚᱱᱟ
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
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