Martin Zouhar ᱨᱮᱱᱟᱜ Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Martin Zouhar ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: The Green Tree Distillery
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#113463 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱦᱮᱯᱷᱨᱚᱱ ᱫᱚ ᱢᱤᱫ ᱪᱮᱠ ᱰᱤᱥᱴᱤᱞᱟᱨᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱨᱟᱢ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱟᱢ ᱫᱚ ᱪᱮᱠᱚᱥᱞᱚᱵᱟᱠ ᱞᱮᱡᱤᱭᱚᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱱ ᱮᱢᱟᱭᱮᱫᱟ, ᱚᱠᱚᱭ ᱠᱚ 1914 ᱠᱷᱚᱱ 1918 ᱛᱟᱞᱟ ᱨᱮ ᱨᱟᱥᱤᱭᱟ ᱨᱮ ᱞᱟᱹᱲᱦᱟᱭ ᱠᱮᱫᱟ ᱟᱨ ᱪᱮᱠᱚᱥᱞᱚᱵᱟᱠ ᱨᱤᱯᱟᱵᱞᱤᱠ ᱛᱮᱭᱟᱨ ᱛᱮ ᱜᱚᱲᱚ ᱠᱮᱫᱟ ᱾ ᱦᱮᱯᱷᱨᱚᱱ ᱫᱚ ᱚᱱᱟ ᱢᱩᱪᱟᱹᱫ ᱡᱟᱦᱟᱡ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱭ ᱞᱮᱡᱤᱭᱚᱱᱟᱨ ᱠᱚ ᱨᱟᱥᱤᱭᱟ ᱠᱷᱚᱱ ᱭᱩᱨᱚᱯ ᱛᱮ ᱟᱜᱩ ᱠᱮᱫᱠᱳᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱚᱱᱟ ᱪᱤ�potᱷᱤ ᱠᱚ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱠᱟ ᱥᱤᱯᱟᱹᱦᱤ ᱠᱚ ᱡᱤᱲᱤ ᱪᱟᱞᱟᱣ ᱨᱮ ᱚᱲᱟᱜ ᱛᱮ ᱠᱩᱞ ᱟᱠᱟᱫᱠᱳᱟ ᱾ ᱟᱨᱯᱟᱨ ᱧᱮᱞ ᱚᱜᱟ ᱫᱟᱨᱮᱭᱟᱜ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱫᱚ 500 ᱢᱤᱞᱤ ᱫᱚᱦᱚᱭᱟ ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ ᱴᱮᱠᱥᱪᱟᱨ ᱣᱟᱞᱟ ᱠᱨᱤᱢ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱜᱩᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮ ᱪᱤᱴᱷᱤ ᱥᱴᱟᱢᱯ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱯᱷᱚᱨᱮᱥᱚᱱ ᱰᱟᱭ ᱠᱟᱴ ᱟᱨ ᱞᱚᱠᱟᱞ ᱜᱞᱚᱥ ᱵᱟᱨᱱᱤᱥ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱯᱮ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm. - ᱴᱮᱜ ᱠᱚ
- branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
- ᱯᱨᱮᱨᱚᱱᱟ
- The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Trademark (2019) Palírna U Zeleneho stromu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photos of the bottles were made in studio Cotashon.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
