Evgeniya Abramova ᱨᱮᱱᱟᱜ Boo ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱟᱨᱪᱟᱣ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Boo ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱟᱨᱪᱟᱣ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
Evgeniya Abramova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Boo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#114004 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Boo ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱟᱨᱪᱟᱣ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱩ ᱫᱚ ᱦᱩᱲᱤᱧ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱢᱮᱱᱟᱜ ᱚᱲᱟᱜ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱷᱟᱨᱪᱟᱣ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱞᱟᱤᱱ ᱨᱮ ᱠᱮᱢᱚᱢᱟᱤᱞ ᱮᱠᱥᱴᱨᱮᱠᱴ ᱥᱟᱶ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱛᱟᱞᱟ-ᱛᱟᱞᱟ ᱟᱨ ᱮᱱᱮᱡ ᱡᱤᱱᱤᱥ ᱠᱚ ᱯᱷᱟᱨᱪᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱡᱮᱞ, ᱟᱞᱚᱶᱮᱨᱟ ᱮᱠᱥᱴᱨᱮᱠᱴ ᱥᱟᱶ ᱮᱛᱚᱢ ᱯᱷᱟᱨᱪᱟᱣ ᱡᱮᱞ ᱟᱨ ᱴᱤ ᱴᱨᱤ ᱮᱠᱥᱴᱨᱮᱠᱴ ᱥᱟᱶ ᱵᱟᱛᱷᱨᱩᱢ ᱥᱯᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱨᱚᱝ ᱟᱨ ᱥᱟᱶᱟᱫ ᱵᱟᱝ ᱦᱩᱭ ᱠᱟᱛᱮ ᱾ ᱡᱚᱛᱚ ᱯᱞᱟᱥᱴᱤᱠ ᱵᱚᱛᱚᱞ ᱨᱮ ᱩᱠᱩᱨ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱥᱨᱤᱝᱠ ᱥᱞᱤᱣ ᱞᱮᱵᱮᱞ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱨᱮ ᱡᱤᱣ-ᱡᱟᱱᱛᱩ (ᱢᱟᱭᱠᱨᱚᱵᱽ) ᱠᱚᱣᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱧᱮᱞᱚᱜᱼᱟ, ᱟᱨ ᱢᱤᱫᱮᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱨᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱢᱟᱭᱠᱨᱚᱵᱽ ᱠᱚ ᱩᱫᱩᱜᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱥᱟᱞ ᱡᱟᱭᱜᱟ ᱠᱚ ᱫᱚ ᱡᱤᱣ-ᱡᱟᱱᱛᱩ ᱠᱚ ᱡᱚᱛ ᱮᱱᱟ ᱢᱮᱱᱛᱮ ᱩᱫᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Boo ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱟᱨᱪᱟᱣ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Boo ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱟᱨᱪᱟᱣ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm - ᱴᱮᱜ ᱠᱚ
- packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
- ᱯᱨᱮᱨᱚᱱᱟ
- The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Evgeniya Abramova, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin
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