Ouzhu Huang and Qinjie Lu ᱨᱮᱱᱟᱜ Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Ouzhu Huang and Qinjie Lu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Laika Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#115549 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱨ ᱚᱠᱟ ᱠᱟᱱᱟ ᱢᱮ ᱯᱳᱠᱮᱴ ᱪᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱦᱳᱲ ᱜᱮᱟᱹᱨ ᱫᱟᱜ ᱯᱷᱟᱣᱴᱮᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱤᱞ ᱟᱨ ᱯᱩᱱᱰᱤ ᱨᱚᱝ ᱠᱚ ᱢᱩᱞ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱱᱤᱞ ᱨᱚᱝ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱯᱩᱱᱰᱤ ᱨᱚᱝ ᱴᱷᱮᱲ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱲᱠᱚᱝ ᱠᱟᱫᱟᱭ ᱾ ᱯᱳᱲᱚᱰᱠᱴ ᱨᱮᱭᱟᱜ ᱢᱳᱸᱴᱮ ᱰᱤᱥᱟᱭ ᱨᱮᱭᱟᱜ ᱫᱩᱦᱲᱟᱹ-ᱫᱩᱦᱲᱟᱹ ᱠᱟᱫᱚ (2D silhouette) ᱚᱠᱴᱟ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱛᱟᱨᱚᱢ ᱴᱩᱭᱩ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱛᱟᱨᱚᱢ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱨᱩᱯ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟᱭ, ᱚᱱᱟ ᱛᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱚᱱᱟ ᱡᱚᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱮᱴ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣᱠᱚ ᱠᱚ ᱠᱟᱠᱮ ᱨᱮᱭᱟᱜ ᱨᱩᱯᱮ ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱴᱚᱛᱟ ᱴᱚᱛᱟ ᱨᱩᱯᱮᱛᱮ ᱦᱟᱹᱡᱩᱜ ᱱᱤᱞ ᱨᱚᱝ ᱡᱟᱦᱟᱸ ᱯᱚᱨᱴᱚ ᱪᱟᱞᱟᱣ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱪᱮᱴ ᱟᱠᱟᱱ ᱛᱤᱱᱟᱹᱜ ᱠᱟᱱᱟ ᱒᱐᱐ ᱮᱢᱮᱢ, ᱒᱑᱐ ᱮᱢᱮᱢ ᱟᱨ ᱒᱒᱐ ᱮᱢᱮᱢ, ᱟᱨ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱠᱞᱮ ᱠᱚᱴᱮᱰ ᱧᱤᱣᱟᱹᱥ ᱵᱮᱠ ᱵᱳᱨᱰ ᱟᱭᱣᱨᱤ ᱵᱳᱨᱰ ᱥᱟᱶᱛᱮ, ᱢᱮᱴ ᱯᱷᱤᱞᱢ, ᱯᱮᱨᱞ ᱠᱚᱴᱚᱱ ᱟᱨ ᱟᱨᱳᱴ ᱯᱮᱯᱟᱨ ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 300 mm x 210 mm x 220 mm
- ᱴᱮᱜ ᱠᱚ
- Pet Product, Water, Pure, Packaging, Blue, White
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
