Elephant Design and Himalaya Wellness ᱨᱮᱱᱟᱜ Himalaya Sheet Mask ᱥᱤᱴ ᱢᱟᱥᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Himalaya Sheet Mask ᱥᱤᱴ ᱢᱟᱥᱠ ᱯᱮᱠᱮᱡᱤᱝ
Elephant Design and Himalaya Wellness ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Himalaya Wellness
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#117150 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Himalaya Sheet Mask ᱥᱤᱴ ᱢᱟᱥᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱤᱢᱟᱞᱚᱭ ᱥᱤᱴ ᱢᱟᱥᱠ ᱫᱚ ᱱᱤᱡᱟᱨ ᱡᱟᱛᱚᱱ (ᱯᱟᱨᱥᱚᱱᱟᱞ ᱠᱮᱭᱟᱨ) ᱠᱮᱴᱮᱜᱚᱨᱤ ᱨᱮ ᱢᱚᱲᱟ ᱥᱤᱴ ᱢᱟᱥᱠ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱢᱚᱬᱮ ᱵᱟᱨᱭᱟᱱᱴ ᱠᱚ ᱠᱟᱵᱷᱟᱨ ᱮᱫᱟ ᱟᱨ ᱢᱟᱨᱟᱝ ᱨᱚᱝ ᱯᱮᱞᱮᱴ, ᱦᱟᱹᱥ ᱟᱨᱠᱟᱛᱮ ᱚᱞ (ᱯᱷᱚᱱᱴ) ᱟᱨ ᱛᱟᱞᱟᱨᱮ ᱢᱤᱫ ᱱᱤᱡᱮᱨᱟᱜ ᱠᱟᱛᱷᱟ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ ᱾ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱚᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱡᱤᱞ ᱨᱮᱰᱟ (ᱥᱚᱯᱷᱴ) ᱮᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱫᱚᱦᱲᱟ (ᱤᱞᱟᱥᱴᱨᱮᱥᱚᱱ) ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱥᱟᱪᱮᱴ ᱫᱚ CMYK, ᱯᱩᱸᱰ ᱟᱨ ᱯᱩᱱ (4) ᱵᱮᱜᱟᱨ ᱯᱟᱱᱴᱚᱱ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱥᱯᱚᱴ ᱜᱞᱚᱥ ᱵᱟᱨᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱡᱟᱭᱜᱟ ᱫᱚ ᱢᱮᱴ (ᱢᱚᱴᱮ) ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱚᱴᱟ ᱚᱛ ᱨᱮᱭᱟᱜ ᱟᱡᱟᱨ ᱨᱮ ᱡᱟᱶᱟᱸᱭ ᱠᱤᱨᱤᱸ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱛᱮ ᱦᱮᱸᱫᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Himalaya Sheet Mask ᱥᱤᱴ ᱢᱟᱥᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Himalaya Sheet Mask ᱥᱤᱴ ᱢᱟᱥᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - ᱴᱮᱜ ᱠᱚ
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - ᱯᱨᱮᱨᱚᱱᱟ
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All designs and images are created by Elephant Design.
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