Vishal Vora ᱨᱮᱱᱟᱜ Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Vishal Vora ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Prakrishi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#117439 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱨᱟᱠᱨᱤᱥᱤ ᱫᱚ ᱤᱱᱰᱤᱭᱟ ᱯᱤᱲᱦᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱜ ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱧᱡᱽ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱱᱤᱨᱚᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱨᱟᱡᱽ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱠᱟᱦᱱᱤ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱢᱤᱫ ᱨᱚᱦᱚᱲ ᱡᱚ ᱫᱚ ᱟᱡᱟᱜ ᱨᱟᱡᱽ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱨᱚᱝᱟᱱ (ᱢᱚᱱᱚᱠᱨᱚᱢᱮᱴᱤᱠ) ᱠᱟᱱᱟ, ᱟᱨ ᱠᱷᱟᱹᱞᱤ ᱨᱚᱦᱚᱲ ᱡᱚ ᱜᱮ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱯᱮᱠ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱧᱮᱞ ᱴᱷᱟᱶ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱧᱡᱽ ᱨᱮ ᱯᱩᱱ ᱨᱚᱝ ᱪᱷᱟᱯᱟ ᱥᱟᱶᱛᱮ ᱡᱤᱯ ᱞᱚᱠ ᱯᱟᱩᱪ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱯᱮᱠ ᱨᱮᱭᱟᱜ ᱚᱥᱟᱨ ᱫᱚ ᱑᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ ᱒᱑᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱫᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱮ, ᱯᱮᱨᱮᱡ ᱟᱠᱟᱱ ᱥᱮᱞᱯᱷ ᱨᱮ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱫᱚ ᱯᱷᱟᱨᱪᱟ ᱟᱨ ᱩᱨᱩᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨᱚᱜ ᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 140mm X Height 210mm
- ᱴᱮᱜ ᱠᱚ
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Understand the consumer mind set and need of the very market it is going to sell,
- ᱯᱨᱮᱨᱚᱱᱟ
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July 2020 in India and finished in December 2020 in India
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- None
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Vishal Vora and Team
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Vishal Vora and Team
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
