Toshiki Okada ᱨᱮᱱᱟᱜ Tokinone ᱡᱚᱢ ᱠᱚᱴᱷᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Tokinone ᱡᱚᱢ ᱠᱚᱴᱷᱟ
Toshiki Okada ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zikkichi Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118715 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tokinone ᱡᱚᱢ ᱠᱚᱴᱷᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱛᱳᱠᱤᱱᱳᱱᱮ ᱫᱚ ᱫᱳᱨᱟᱭᱟᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱭᱟᱫ ᱠᱚᱴᱷᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱳ ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱛ ᱯᱩᱨᱟᱹᱱ ᱯᱤᱴᱷᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱦᱚᱲᱢᱚ ᱠᱚᱴᱷᱟ ᱨᱮ ᱵᱤᱱ ᱯᱮᱭᱟᱨᱮ ᱚᱪᱚᱭᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱩᱸ ᱯᱴᱷᱟ ᱠᱷᱚᱱ ᱵᱮᱱ ᱩᱰ ᱠᱟᱱᱟᱭ ᱠᱟᱱ ᱟᱭᱢᱟ ᱠᱚᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱛᱳᱠᱤᱱᱳᱱᱮ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱨᱮ ᱨᱟᱥᱠᱟ ᱠᱨᱤᱢ ᱟᱨ ᱚᱨᱦᱚᱸ ᱡᱤᱱᱤᱥ ᱡᱮᱞᱠᱟ ᱯᱷᱚᱲ ᱟᱨ ᱦᱟᱨᱮ ᱡᱷᱚᱲᱟᱛ ᱥᱟᱶᱛᱮ ᱥᱟᱶᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱥᱟᱸᱛ ᱨᱚᱸᱜ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱢᱤᱫᱼᱨᱮᱠᱚᱢ ᱢᱤᱫ ᱡᱷᱚᱲᱟᱛ ᱞᱟᱹᱜᱤᱫ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱫᱷᱩ ᱨᱩᱯ ᱠᱚ ᱦᱟᱨᱚᱴ ᱴᱮᱠᱥᱪᱟᱨ ᱨᱮᱭᱟᱜ ᱩᱦᱟᱨ ᱮᱢᱚᱜᱼᱟ ᱾ ᱨᱚᱸᱜ ᱟᱨ ᱨᱩᱯ ᱠᱚ ᱠᱳᱢᱦᱚᱸ ᱴᱷᱮᱱ ᱟᱨ ᱱᱟᱶᱟ ᱴᱷᱮᱱ, ᱡᱟᱯᱟᱱ ᱟᱨ ᱯᱟᱥᱪᱤᱢᱤ ᱨᱮᱭᱟᱜ ᱡᱮᱠᱮᱛ ᱠᱚ ᱢᱤᱫᱛᱟᱲ ᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱵᱤᱱ ᱪᱤᱠᱟᱹᱠ ᱩᱪᱷᱮᱛ ᱟᱨ ᱵᱟᱲᱛᱤ ᱜᱩᱱ ᱨᱮᱭᱟᱜ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱤᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱡᱷᱚᱲᱟᱛ ᱥᱟᱶᱛᱮ ᱢᱤᱫᱛᱟᱲᱟᱜᱼᱟ ᱾ ᱡᱚᱛᱚ ᱠᱮᱠ ᱞᱟᱹᱜᱤᱫ ᱵᱚᱠᱥ ᱢᱮᱱᱛᱮ ᱡᱟᱭᱜᱟ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱵᱟᱹᱜ ᱠᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱦᱳᱭ ᱡᱚᱜᱚ ᱠᱟᱜᱚᱡ ᱠᱟᱱᱟ ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱛᱟᱭᱚᱢ ᱠᱚᱨᱮ ᱯᱳᱴᱚᱲ ᱠᱮᱫ ᱦᱚᱸ ᱡᱳᱜᱚ ᱫᱩᱲᱩᱵ ᱦᱚᱭᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tokinone ᱡᱚᱢ ᱠᱚᱴᱷᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tokinone ᱡᱚᱢ ᱠᱚᱴᱷᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm - ᱴᱮᱜ ᱠᱚ
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- ᱯᱨᱮᱨᱚᱱᱟ
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Brand Manager:Masahito Nunome
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
ᱥᱯᱚᱱᱥᱚᱨᱰ
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