Sunhwa Lee and Wenyuan Chen ᱨᱮᱱᱟᱜ Constellation ᱞᱟᱭᱴᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Constellation ᱞᱟᱭᱴᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Sunhwa Lee and Wenyuan Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zippo (China) Outdoor Products Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119120 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Constellation ᱞᱟᱭᱴᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱚᱱᱥᱴᱮᱞᱮᱥᱚᱱ ᱫᱚ ᱡᱟᱣᱨᱟ ᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱞᱮᱠᱟᱱ ᱞᱟᱭᱴᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱥᱤᱢᱤᱛ ᱮᱰᱤᱥᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱦᱩᱰᱤᱧ ᱴᱩᱰᱟᱹᱜ ᱠᱚ ᱛᱮ ᱢᱟᱨᱥᱟᱞ ᱚᱰᱚᱜᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱢᱤᱫ ᱢᱤᱫ ᱛᱮ ᱡᱟᱹᱞᱤᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱨᱟᱹᱥᱤ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱮᱯᱷᱮᱠᱴ ᱢᱩᱪᱟᱹᱫ ᱨᱮ, ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱟᱥᱛᱮ ᱟᱥᱛᱮ ᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱟᱨ ᱦᱟᱸᱰᱮᱡᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱟᱨᱥᱟᱞ ᱮᱯᱷᱮᱠᱴ ᱫᱚ USB ᱠᱮᱵᱚᱞ ᱛᱮ ᱨᱤᱪᱟᱨᱡᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱯᱩᱨᱟᱹ ᱪᱟᱨᱡᱚᱜ ᱠᱷᱟᱱ ᱜᱮᱞ ᱵᱟᱨ ᱴᱟᱲᱟᱝ ᱦᱟᱹᱵᱤᱡ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱞᱟᱭᱴᱟᱨ ᱠᱚ ᱫᱚ ᱪᱩᱢᱵᱚᱠ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱥᱟᱵᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱵᱟᱠᱥᱚ ᱫᱚ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱞᱮᱠᱟ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱨᱮ ᱩᱠᱩ ᱟᱠᱟᱱ ᱛᱤᱨᱭᱟᱠ ᱵᱟᱨ ᱢᱤᱫ ᱴᱟᱝ ᱚᱰᱚᱜᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱚᱡᱷᱮ ᱛᱤᱸᱜᱩ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱠᱟᱜᱚᱡ ᱫᱚ ᱢᱩᱬᱩᱛ ᱵᱮᱵᱷᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Constellation ᱞᱟᱭᱴᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Constellation ᱞᱟᱭᱴᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - ᱴᱮᱜ ᱠᱚ
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - ᱯᱨᱮᱨᱚᱱᱟ
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2020 and launched in February 2021 in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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