Wen Liu, Bo Zheng and Weijie Kang ᱨᱮᱱᱟᱜ Mingluye ᱢᱮᱫ ᱫᱚ ᱢᱩᱫ ᱦᱚᱪᱚ ᱟᱨ ᱟᱴ ᱵᱟᱝ ᱠᱚ ᱥᱟᱹᱫᱷᱚᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Mingluye ᱢᱮᱫ ᱫᱚ ᱢᱩᱫ ᱦᱚᱪᱚ ᱟᱨ ᱟᱴ ᱵᱟᱝ ᱠᱚ ᱥᱟᱹᱫᱷᱚᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ
Wen Liu, Bo Zheng and Weijie Kang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Anhui Mingguang Liquor Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119677 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mingluye ᱢᱮᱫ ᱫᱚ ᱢᱩᱫ ᱦᱚᱪᱚ ᱟᱨ ᱟᱴ ᱵᱟᱝ ᱠᱚ ᱥᱟᱹᱫᱷᱚᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱝᱜᱞᱩᱭᱮ ᱚᱠᱟ ᱫᱚ ᱢᱤᱫ ᱠᱟᱴᱴᱷᱟ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ, ᱪᱩᱴ ᱪᱤᱱ ᱨᱮᱱ ᱢᱤᱫ ᱠᱩᱫ ᱟᱨᱟᱜ ᱡᱤᱱᱤᱥ ᱚᱠᱟ ᱟᱹᱰᱤ ᱮᱜᱮᱯᱮ ᱢᱩᱝ ᱠᱟᱲᱟᱭ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱴᱟᱶ ᱨᱟᱹᱲᱟᱹ ᱨᱮᱱ ᱟᱠᱟᱨ ᱫᱚ ᱢᱩᱝ ᱠᱟᱲᱟᱭ ᱛᱮ ᱡᱚᱛᱚ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮᱱ ᱚᱠᱛᱚ ᱨᱮ ᱦᱚᱲ ᱨᱩᱠᱷᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱦᱮᱡ ᱠᱟᱱᱟ᱾ ᱴᱟᱶ ᱪᱮᱛᱟᱱ ᱨᱮ ᱮᱴᱠᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱤᱭᱟᱹᱨᱤ ᱦᱟᱴᱟᱣ ᱴᱟᱶ ᱟᱨᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ, ᱰᱟᱸᱰᱟ ᱟᱨ ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱛᱟᱲᱟᱜ ᱮᱢ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱴᱚᱯᱟ ᱨᱮ ᱴᱚᱯᱚᱫ ᱟᱲᱟᱜ ᱠᱩᱭᱮ ᱟᱱ ᱟᱠᱟᱨ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮᱱ ᱵᱟᱠᱥᱚ ᱫᱚ ᱵᱨᱚᱱᱡᱤᱝ ᱟᱨ ᱮᱴᱠᱟᱣ ᱠᱟᱛᱮ ᱦᱚᱡ ᱠᱟᱜᱚᱡ ᱠᱟᱜᱚᱡ ᱠᱟᱜᱟᱡ ᱠᱟᱡᱶᱟ ᱠᱟᱜᱚᱡ ᱪᱮᱴᱤᱭᱟᱹᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ᱾ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱛᱮ ᱛᱚᱦᱟ ᱮᱢ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱤᱱᱤᱥ ᱠᱚᱨᱮᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱚ ᱦᱟᱹᱛᱤᱡ ᱠᱟᱱ ᱛᱟᱦᱮᱸᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mingluye ᱢᱮᱫ ᱫᱚ ᱢᱩᱫ ᱦᱚᱪᱚ ᱟᱨ ᱟᱴ ᱵᱟᱝ ᱠᱚ ᱥᱟᱹᱫᱷᱚᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mingluye ᱢᱮᱫ ᱫᱚ ᱢᱩᱫ ᱦᱚᱪᱚ ᱟᱨ ᱟᱴ ᱵᱟᱝ ᱠᱚ ᱥᱟᱹᱫᱷᱚᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱵᱮᱸ ᱮᱢᱟᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 130mm*100mm*280mm
- ᱴᱮᱜ ᱠᱚ
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- ᱯᱨᱮᱨᱚᱱᱟ
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
