Ximena Ureta ᱨᱮᱱᱟᱜ Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ
Ximena Ureta ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Concha y Toro
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119906 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Diablo Black ᱫᱚ ᱪᱤᱞᱤ ᱨᱮᱭᱟᱜ Maule ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱞᱮᱵᱮᱞ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱨᱮ ᱮᱠᱷᱮᱱ (ᱫᱮᱵᱤᱞ) ᱫᱚ ᱟᱛᱟᱨ ᱢᱩᱨᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱦᱮᱸᱫᱮ, ᱩᱠᱩᱭᱟᱜ ᱟᱨ ᱚᱨᱮᱛᱟᱱ ᱚᱲᱟᱜ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱳᱱᱤᱠᱮᱞ ᱞᱮᱵᱮᱞ ᱫᱚ ᱟᱡ ᱛᱮ ᱞᱟᱹᱜᱚᱜ ᱠᱟᱱ ᱠᱟᱜᱚᱡ ᱨᱮ ᱮᱭᱟᱭ ᱵᱤᱥᱮᱥ ᱨᱚᱝ ᱛᱮ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱟᱴ ᱥᱳᱱᱟ ᱯᱷᱚᱭᱤᱞ, ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱥᱟᱴᱤᱱ UV ᱵᱟᱨᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱾ ᱡᱚᱛᱚ ᱨᱚᱝ ᱠᱚ ᱰᱮᱜᱰᱮᱜ ᱥᱳᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱷᱟᱯᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱰᱷᱮᱨ ᱫᱷᱟᱣ ᱪᱮᱥᱴᱟ ᱠᱚ ᱞᱟᱹᱠᱛᱤ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱢᱩᱦᱳᱸ ᱫᱚ ᱦᱮᱸᱫᱮ, ᱟᱨᱟᱜ ᱟᱨ ᱥᱳᱱᱟ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱡᱩᱞ ᱫᱟᱨᱟᱢ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱚᱜᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱫᱟᱠᱟ ᱨᱮᱥ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱨᱤᱡᱷᱟᱹ ᱟᱨ ᱱᱟᱶᱟ ᱵᱽᱨᱟᱸᱰ ᱚᱰᱚᱠ ᱛᱮ ᱢᱤᱫᱩᱱ ᱮᱢ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- ᱴᱮᱜ ᱠᱚ
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- ᱯᱨᱮᱨᱚᱱᱟ
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
