Yuta Takahashi ᱨᱮᱱᱟᱜ Dashi Egg Sand ᱡᱚᱢ ᱦᱚᱨ ᱠᱟᱴᱷᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Dashi Egg Sand ᱡᱚᱢ ᱦᱚᱨ ᱠᱟᱴᱷᱤ
Yuta Takahashi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: WTNB coffee & studio in the HOUSE
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#121213 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dashi Egg Sand ᱡᱚᱢ ᱦᱚᱨ ᱠᱟᱴᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱟᱥᱷᱤ ᱠᱚᱨᱴᱤᱢ ᱥᱮᱸᱰᱽ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱡᱟᱯᱟᱱᱤ ᱚᱢᱞᱮᱴ ᱥᱮᱸᱰᱽ ᱨᱮᱭᱟᱜ ᱦᱚᱠ ᱡᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱴᱷᱤ ᱾ ᱚᱨᱚᱠ ᱠᱟᱜᱚᱡ ᱨᱮ ᱥᱮᱸᱰᱽ ᱠᱷᱚᱸ ᱨᱮᱭᱟᱜ ᱪᱤᱠᱷᱮᱫ ᱪᱤᱠᱟ ᱪᱷᱟᱯᱟᱤ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱚᱢᱚᱡ ᱟᱨ ᱛᱤᱠᱤ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶᱟᱜ ᱦᱚᱸ ᱡᱟᱦᱟᱱᱟᱭ, ᱢᱮᱱᱠᱷᱟᱱ ᱡᱟᱨᱩᱲᱤ ᱛᱮ ᱠᱚᱨᱟ ᱟᱸᱰᱟᱜ ᱦᱚᱸ ᱩᱫᱩᱠᱚᱭ ᱠᱟᱱᱟ ᱾ ᱥᱭᱟᱦᱤ ᱨᱚᱸᱜ ᱠᱚ ᱦᱚᱸ ᱠᱚᱨᱴᱤᱢ, ᱥᱟᱶᱤᱥ ᱟᱨ ᱰᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱫᱟᱨᱭᱟᱜ ᱱᱤᱞᱟ ᱥᱟᱠᱟᱢ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱠ ᱮᱢᱚᱜᱼᱟ ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱵᱟᱝ ᱯᱷᱟᱲ ᱠᱟᱨᱟᱯᱛ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱟᱜ ᱟᱨ ᱛᱮᱞ ᱨᱮᱭᱟᱜ ᱨᱚᱠᱚᱵᱽ ᱡᱚᱛᱚᱱ ᱛᱮ ᱡᱚᱛᱚᱱ ᱮᱢᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟᱨᱮ ᱯᱞᱟᱥᱴᱤᱠ ᱟᱨᱵᱟᱝ ᱯᱷᱤᱞᱚᱢ ᱵᱟᱝ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱡᱚᱠᱷᱚᱱ ᱚᱨᱚᱠ ᱠᱟᱜᱚᱡ ᱮᱴᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱟᱴᱷᱤ ᱫᱚ ᱢᱤᱫ ᱠᱷᱟᱵᱚᱨ-ᱡᱤᱱᱤᱥ ᱨᱮ ᱯᱟᱨᱚᱢ ᱮᱢᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱢᱠᱚ ᱮᱛᱦᱚᱵᱽ ᱠᱟᱛᱮᱡ ᱾ ᱩᱫᱮᱥ ᱫᱚ ᱡᱚᱢ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱟᱱᱩᱵᱷᱚᱵ ᱡᱟᱸᱛᱟᱨ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱚᱨᱟᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dashi Egg Sand ᱡᱚᱢ ᱦᱚᱨ ᱠᱟᱴᱷᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dashi Egg Sand ᱡᱚᱢ ᱦᱚᱨ ᱠᱟᱴᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm - ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
- ᱯᱨᱮᱨᱚᱱᱟ
- This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021
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