ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Hankol - Ji Hao and Zhang XiaoMing ᱨᱮᱱᱟᱜ Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ

Hankol - Ji Hao and Zhang XiaoMing ᱨᱮᱱᱟᱜ Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ

Hankol - Ji Hao and Zhang XiaoMing ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: HANKOL & Ji Hao/Zhang XiaoMing

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

29,163

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#121947 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱦᱟᱱᱠᱚᱞ ᱫᱚ ᱢᱤᱫ ᱥᱚᱥ-ᱥᱟᱣᱟ ᱟᱨᱠᱷᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱩᱛᱩᱢ ᱫᱚ ᱚᱱᱟ ᱦᱚᱲ ᱨᱮ ᱩᱫᱩᱜᱟ ᱡᱟᱦᱟᱸᱭ ᱫᱚ ᱢᱟᱨᱟᱝ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱮ ᱧᱩ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱦᱚᱲ-ᱠᱮᱸᱫᱨᱤᱛ ᱟᱛᱢᱟ ᱟᱛ ᱩᱫᱩᱜᱟ ᱾ ᱟᱹᱭᱰᱤᱭᱟ ᱫᱚ ᱠᱟᱱᱟᱸ ᱡᱤᱞᱤᱝ ᱠᱷᱚᱱ ᱮᱫᱟ ᱾ ᱯᱚᱡᱤᱴᱤᱣ ᱟᱨ ᱱᱮᱜᱮᱴᱤᱣ ᱛᱮᱢᱮᱲ ᱠᱚ ᱢᱮᱥᱟᱣ ᱜᱮ ᱮᱫᱟ, ᱟᱨ ᱮᱛᱚᱦᱚᱵᱟᱭ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱥᱤᱞᱩᱮᱴ ᱫᱚ ᱱᱮᱜᱮᱴᱤᱣ ᱛᱮᱢᱮᱲ ᱨᱮ ᱫᱚᱦᱚ ᱜᱮ ᱮᱫᱟ ᱢᱩᱞ ᱩᱰᱮᱥ ᱟᱞᱚ ᱦᱤᱲᱤᱧ ᱫᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱾ ᱴᱟᱭᱯᱷᱮᱥ ᱨᱮ ᱪᱤᱱᱤ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱢᱤᱫ ᱥᱤᱞ ᱵᱮᱵᱷᱟᱨ ᱜᱮ ᱮᱫᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱫᱚ ᱯᱟᱨᱥᱟᱞ ᱮᱫᱟᱜ EPP ᱡᱤᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱚᱦᱟᱲᱟ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱢᱮᱴᱟᱞ ᱞᱚᱜᱚ ᱵᱮᱥᱟᱣ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Outer box size 115mmx100mmx230mm
ᱴᱮᱜ ᱠᱚ
packaging
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The outer packaging box uses environmentally friendly EPP materials
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
ᱯᱨᱮᱨᱚᱱᱟ
The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
HANKOL
Ji Hao
Zhang XiaoMing
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image all: Photographer Chen yue, 2020

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ