DB and B Pte Ltd ᱨᱮᱱᱟᱜ BD's Hype Tribe ᱳᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2021
BD's Hype Tribe ᱳᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
DB and B Pte Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: DB and B Pte Ltd
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122119 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
BD's Hype Tribe ᱳᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
BD's Hype Tribe ᱫᱚ ᱥᱤᱸᱜᱟᱯᱩᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱨ ᱛᱚᱞᱟ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱢᱤᱫ ᱳᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱭᱢᱟ ᱵᱮᱯᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱚᱢᱤᱩᱱᱤᱴᱤ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱮᱥᱟ ᱮᱫᱟᱭ᱾ ᱢᱤᱫ ᱨᱤᱥᱮᱯᱥᱚᱱ ᱡᱟᱭᱜᱟ, ᱠᱚ-ᱣᱟᱨᱠᱤᱝ ᱠᱟᱯᱷᱮ ᱡᱟᱭᱜᱟ ᱠᱚ ᱟᱨ ᱠᱟᱹᱢᱤ ᱴᱚᱞᱟ ᱠᱚ ᱢᱤᱫ ᱞᱟᱜᱟᱛᱟᱨ ᱧᱮᱞᱚᱜ ᱦᱚᱨ ᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱠᱟᱯᱷᱮ ᱡᱟᱭᱜᱟ ᱫᱚ ᱵᱟᱦᱨᱮ ᱟᱞᱯᱷᱨᱮᱥᱠᱚ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱥᱟᱹᱨ ᱟᱨ ᱥᱩᱠᱟᱹᱭ ᱡᱟᱭᱜᱟ ᱮᱢᱚᱜᱼᱟᱭ᱾ ᱡᱷᱩᱞᱟᱹᱣ ᱟᱠᱟᱱ ᱟᱠᱩᱥᱴᱤᱠ ᱯᱮᱱᱮᱞ ᱠᱚ ᱡᱟᱭᱜᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱟᱹᱛᱩ ᱞᱮᱠᱟᱱ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ᱾ ᱠᱟᱴ ᱟᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱫᱟᱨᱮ ᱵᱩᱴᱟᱹ ᱠᱚ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱵᱟᱭᱚᱯᱷᱤᱞᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱷᱤᱛᱨᱤ ᱛᱮ ᱟᱹᱜᱩ ᱟᱠᱟᱱᱟ᱾ ᱰᱮᱥᱠ ᱦᱟᱹᱴᱤᱧ ᱨᱮᱭᱟᱜ ᱦᱚᱨ ᱛᱮ ᱛᱚᱞᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱵᱮᱥ ᱵᱮᱵᱷᱟᱨ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
BD's Hype Tribe ᱳᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ BD's Hype Tribe ᱳᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- ᱴᱮᱜ ᱠᱚ
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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