Bold Brands ᱨᱮᱱᱟᱜ Beer Mail by Volfas Engelman ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Beer Mail by Volfas Engelman ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ
Bold Brands ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Bold Brands
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122875 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beer Mail by Volfas Engelman ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱭᱚᱨ ᱢᱮᱞ ᱫᱚ ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱰᱟᱠ ᱴᱤᱠᱴ ᱞᱮᱠᱟ ᱛᱮ ᱯᱷᱨᱮᱢ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱟᱨ ᱴᱤᱠᱴ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱡᱚᱴ ᱜᱩᱱ ᱨᱮ ᱥᱟᱹᱜᱟᱹᱭ ᱾ ᱡᱚᱛᱚ ᱨᱟᱠᱟᱢ ᱨᱮ ᱢᱤᱫ ᱠᱚᱞᱟᱡ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱫᱤᱥᱟᱹ ᱨᱮ ᱥᱟᱸᱜᱮ ᱵᱟᱹᱱᱩᱜ ᱞᱮᱠᱟ ᱠᱚ ᱡᱚᱠᱷᱟᱭ ᱟᱠᱟᱱᱟ ᱾ ᱵᱤᱭᱚᱨ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱨᱮ ᱩᱠᱩ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱜᱟᱹᱠᱷᱩᱲᱤᱭᱟᱹ ᱚᱱᱟ ᱠᱚ ᱯᱟᱱᱛᱮ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱵᱤᱭᱚᱨ ᱫᱚ ᱓᱓᱐ ᱢᱤᱞᱤ ᱜᱞᱟᱥ ᱵᱚᱛᱚᱞ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱞᱮᱵᱮᱞ ᱥᱟᱶᱛᱮ ᱟᱨ ᱕᱐᱐ ᱢᱤᱞᱤ ᱪᱷᱟᱯᱟ ᱠᱮᱱ ᱨᱮ ᱟᱠᱷᱨᱤᱧ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱱᱚᱶᱟ ᱨᱟᱠᱟᱢ ᱨᱮᱭᱟᱜ ᱠᱟᱴᱤᱫ ᱛᱮᱭᱟᱨ ᱜᱟᱱᱚᱝ ᱠᱚ ᱩᱫᱩᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beer Mail by Volfas Engelman ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beer Mail by Volfas Engelman ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 500 ml cans HD printed.
330 ml glass bottles with labels. - ᱴᱮᱜ ᱠᱚ
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - ᱯᱨᱮᱨᱚᱱᱟ
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Illustrations & Visuals: Sandra Ramoskaite
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