Bold Brands ᱨᱮᱱᱟᱜ OHO Lentil Chips ᱪᱤᱯᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
OHO Lentil Chips ᱪᱤᱯᱥ ᱯᱮᱠᱮᱡᱤᱝ
Bold Brands ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Bold Brands
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122943 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
OHO Lentil Chips ᱪᱤᱯᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
OHO ᱞᱮᱱᱴᱤᱞ ᱪᱤᱯᱥ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱞᱮᱱᱴᱤᱞ ᱨᱮᱭᱟᱜ ᱥᱶᱟᱠ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱮᱜ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ 190 x 250 x 50 mm, ᱟᱨ ᱯᱚᱞᱤᱯᱨᱚᱯᱤᱞᱤᱱ ᱨᱮ ᱯᱶᱨᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱠᱟᱜᱚᱡ ᱛᱮᱥ ᱵᱟᱨᱱᱤᱥ ᱦᱚᱸ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱠᱨᱟᱯᱷᱤᱴ ᱠᱟᱜᱚᱡ ᱟᱢᱟᱲ ᱥᱶᱟᱠ ᱠᱟᱴᱮᱜᱚᱨᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱨᱚᱲ ᱨᱚᱲ ᱨᱟᱝ ᱵᱟᱦᱟᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱯᱨᱟᱠᱦᱮᱛᱤᱠ ᱨᱩᱯᱚ ᱠᱚ ᱮᱢ ᱠᱟᱱᱟ ᱾ ᱪᱤᱛᱟᱨ ᱠᱟᱴᱮᱜᱚᱨᱤ ᱟᱜ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱢᱤᱫ ᱦᱟᱴᱤᱸᱜ ᱡᱤᱣᱚᱱ ᱪᱮᱦᱨᱟᱭ ᱠᱚᱫᱚ ᱠᱚ ᱡᱚᱲᱟᱣ ᱟ, ᱟᱨ ᱥᱟᱫ ᱠᱚᱫᱚ ᱠᱚ ᱦᱟᱹᱴᱤᱧ ᱠᱩᱣᱟᱞᱤᱴᱤ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱪᱤᱛᱟᱨ ᱛᱮᱭᱟᱨ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱮᱢ ᱡᱚᱲᱟᱣ ᱛᱮ ᱠᱟᱨᱤᱭᱟᱹ ᱮᱦᱚᱵ ᱨᱮ ᱪᱤᱱᱦᱟᱹ ᱮᱢ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱮᱱᱟ ᱥᱶᱟᱠ ᱫᱚ ᱢᱤᱫ ᱵᱮᱥ ᱥᱩᱛᱟᱹᱢ ᱚᱯᱥᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
OHO Lentil Chips ᱪᱤᱯᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ OHO Lentil Chips ᱪᱤᱯᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- ᱴᱮᱜ ᱠᱚ
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Flexograhy with paper touch varnish.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- ᱯᱨᱮᱨᱚᱱᱟ
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in January 2020 February and finished 2020 May.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Visuals: Sandra Ramoskaite
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