Bold Brands ᱨᱮᱱᱟᱜ Baltija Chocolate Collection ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱤ�694ᱟᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Baltija Chocolate Collection ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱤ�694ᱟᱛ ᱯᱮᱠᱮᱡᱤᱝ
Bold Brands ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Bold Brands
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122959 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Baltija Chocolate Collection ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱤ�694ᱟᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱟᱞᱴᱤᱡᱟ ᱫᱚ ᱵᱟᱞᱴᱤᱠ ᱡᱟᱭᱜᱟ ᱨᱮ ᱟᱠᱷᱨᱤᱧ ᱠᱟᱱᱟ ᱪᱚᱠᱞᱮᱴ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱧᱩᱛᱩᱢ ᱫᱚ ᱞᱤᱛᱷᱩᱟᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱞᱴᱤᱠ ᱫᱚᱨᱭᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱠᱷᱚᱱ ᱞᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱮᱱᱮᱨᱡᱤ ᱮᱢᱟᱜ-ᱟ ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱞᱟᱭᱴᱦᱟᱩᱥ ᱟᱨ ᱫᱚᱨᱭᱟ ᱫᱚ ᱠᱞᱟᱥᱤᱠ ᱵᱷᱤᱠᱴᱚᱨᱤᱭᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱜᱚᱰᱚ ᱟᱠᱟᱱᱟ, ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱦᱩᱭᱩᱜ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱞᱮᱦᱮᱨ ᱨᱚᱸ ᱠᱚ ᱥᱟᱶ ᱾ ᱡᱟᱦᱟᱸᱱ ᱫᱮᱥ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱫᱮᱥ ᱨᱮᱭᱟᱜ ᱠᱷᱟᱛᱤᱨ ᱜᱚᱴᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱯᱚᱛᱟᱣ ᱮᱢᱟᱜ-ᱟ ᱾ ᱢᱤᱫ ᱡᱮᱞᱮᱫ ᱦᱟᱨᱤᱭᱟᱨ ᱞᱤᱞ ᱨᱚᱸ ᱫᱚ ᱢᱤᱫ ᱥᱩᱫᱷᱨᱟᱣ ᱧᱮᱞᱚᱜ ᱮᱢᱟᱜ-ᱟ ᱾ ᱵᱟᱠᱥᱟ ᱟᱨ ᱮᱱᱵᱷᱮᱞᱚᱯ ᱠᱚ ᱫᱚ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱯᱷᱥᱮᱴ ᱛᱮ ᱪᱷᱟᱯᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱮᱴ ᱵᱟᱹᱨᱱᱤᱥ ᱟᱨ ᱛᱟᱢᱟ ᱯᱚᱭᱞᱟ ᱰᱤᱴᱮᱞ ᱛᱮ ᱪᱟᱵᱟ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Baltija Chocolate Collection ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱤ�694ᱟᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Baltija Chocolate Collection ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱤ�694ᱟᱛ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- ᱴᱮᱜ ᱠᱚ
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- ᱯᱨᱮᱨᱚᱱᱟ
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in January 2020 February and finished 2020 May
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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