Dennis Furniss ᱨᱮᱱᱟᱜ Pepsi Culture ᱥᱤᱢᱟᱹᱭᱟᱱ ᱥᱚᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱚᱡᱚᱢ ᱠᱮᱱ ᱠᱟᱱᱟᱭ ᱥᱮᱨᱤᱡᱽ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Pepsi Culture ᱥᱤᱢᱟᱹᱭᱟᱱ ᱥᱚᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱚᱡᱚᱢ ᱠᱮᱱ ᱠᱟᱱᱟᱭ ᱥᱮᱨᱤᱡᱽ
Dennis Furniss ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Pepsi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123071 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pepsi Culture ᱥᱤᱢᱟᱹᱭᱟᱱ ᱥᱚᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱚᱡᱚᱢ ᱠᱮᱱ ᱠᱟᱱᱟᱭ ᱥᱮᱨᱤᱡᱽ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱮᱯᱥᱤ ᱠᱟᱞᱪᱟᱨ ᱫᱚ ᱢᱮᱠᱥᱤᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱚᱯᱷᱴ ᱰᱨᱤᱝᱠ ᱵᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱥᱤᱢᱟᱹᱭᱟᱱ ᱥᱚᱨᱮᱥ ᱠᱟᱱ ᱥᱮᱨᱤᱡᱽ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱮᱨᱤᱡᱽ ᱨᱮ ᱛᱩᱨᱩᱭ ᱜᱚᱴᱟᱝ ᱡᱟᱶᱨᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱ ᱠᱟᱹᱱ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱢᱤᱫ ᱢᱤᱫ ᱠᱟᱹᱱ ᱫᱚ ᱢᱮᱠᱥᱤᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱤᱫ ᱥᱟᱦᱟᱨ ᱩᱫᱩᱜᱟᱭ ᱾ ᱡᱟᱭᱜᱟᱨᱮᱱ ᱠᱟᱦᱟᱱᱤ, ᱨᱤᱛ ᱠᱩᱥᱤ ᱟᱨ ᱠᱟᱢᱤ ᱦᱚᱲᱢᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱪᱤᱛᱟᱹᱨᱟᱱ ᱱᱟᱢᱩᱱᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱟᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱠᱟᱹᱱ ᱫᱚ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱒᱒ ᱟᱣᱸᱥ ᱥᱟᱵᱟᱭ ᱟᱨ ᱦᱟᱭ ᱰᱮᱯᱷᱤᱱᱤᱥᱚᱱ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱱ ᱠᱚ ᱢᱤᱫ ᱢᱤᱫ ᱛᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱡᱚᱛᱚ ᱢᱤᱫᱛᱮ ᱢᱤᱫ ᱥᱮᱨᱤᱡᱽ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟᱨᱮᱱ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱩᱫᱩᱜᱟᱭ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pepsi Culture ᱥᱤᱢᱟᱹᱭᱟᱱ ᱥᱚᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱚᱡᱚᱢ ᱠᱮᱱ ᱠᱟᱱᱟᱭ ᱥᱮᱨᱤᱡᱽ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi Culture ᱥᱤᱢᱟᱹᱭᱟᱱ ᱥᱚᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱚᱡᱚᱢ ᱠᱮᱱ ᱠᱟᱱᱟᱭ ᱥᱮᱨᱤᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 12 Oz Cans, sold individually as a series.
- ᱴᱮᱜ ᱠᱚ
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- High definition offset printing on alluminum
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- ᱯᱨᱮᱨᱚᱱᱟ
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Not applicable
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Not applicable
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design Latin America
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
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