Natalya Bilousova ᱨᱮᱱᱟᱜ Tsarsky Reserve ᱠᱟᱜᱚᱡᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Tsarsky Reserve ᱠᱟᱜᱚᱡᱽ ᱯᱮᱠᱮᱡᱤᱝ
Natalya Bilousova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Tsarsky Reserve
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123199 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tsarsky Reserve ᱠᱟᱜᱚᱡᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱚᱨᱚᱯᱷ ᱟᱫᱷᱟ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱢᱩᱬ ᱢᱚᱱᱮᱛ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱡᱤᱛᱠᱟᱹᱣ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱷᱟᱹᱞᱤ ᱨᱮ ᱡᱚᱢᱟᱜ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱨᱩᱢᱯᱷᱟᱹᱨᱤᱭᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱜᱮᱭᱟ᱾ ᱯᱮᱴᱟᱨᱱ ᱨᱮ ᱵᱩᱱᱤᱭᱟᱹᱫᱽ ᱦᱚᱞ ᱫᱚ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱢᱮᱫ ᱨᱮᱜᱮ ᱡᱚᱢᱟᱜ ᱨᱮᱭᱟᱜ ᱨᱟᱹᱥᱠᱟᱹ ᱩᱫᱩᱜ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ ᱡᱚᱢᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱱᱟᱯᱟᱭ ᱛᱮ ᱪᱤᱱᱦᱟᱹᱣ ᱜᱟᱱᱚᱜ-ᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱥᱚᱡᱷᱮ ᱨᱩᱯ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱦᱚᱨ ᱩᱫᱩᱜ ᱮᱢᱟ ᱟᱨ ᱥᱟᱱᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱩᱫᱩᱜ ᱮᱢᱟ᱾ ᱚᱱᱟᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱟᱞᱜᱟ ᱛᱮ ᱠᱩᱥᱤᱭᱟᱜ ᱦᱩᱭᱩᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tsarsky Reserve ᱠᱟᱜᱚᱡᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tsarsky Reserve ᱠᱟᱜᱚᱡᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- ᱴᱮᱜ ᱠᱚ
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- ᱯᱨᱮᱨᱚᱱᱟ
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Trademark 2021. Trademark Holder NESANS Company
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All of the separate images are given by client
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