Tiger Pan ᱨᱮᱱᱟᱜ ZhuoQing ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
ZhuoQing ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Tasly Holding Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123928 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
ZhuoQing ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱷᱩᱳᱠᱤᱝ ᱫᱚ ᱢᱤᱫ ᱤᱱᱥᱴᱮᱱᱴ ᱯᱩᱭᱮᱨ ᱪᱟ ᱮᱥᱮᱸᱥ ᱯᱟᱣᱰᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱣᱰᱚᱨ ᱫᱚ ᱢᱤᱫ ᱡᱤᱞᱤᱧ ᱯᱨᱚᱠᱨᱤᱭᱟ ᱦᱚᱛᱮᱛᱮ ᱚᱰᱚᱜᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱫᱟᱜ ᱨᱮ ᱯᱩᱨᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱟᱹᱛᱩᱨᱚᱜᱼᱟᱸ, ᱡᱟᱦᱟᱸ ᱦᱚᱸ ᱵᱟᱝ ᱛᱟᱦᱮᱸᱱᱚᱜᱼᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱴᱤᱱᱯᱞᱮᱴ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱵᱷᱤᱛᱨᱤ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱟᱜᱚᱡ ᱛᱮ ᱟᱨ ᱢᱤᱫ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱫᱚ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱯᱚᱛᱚᱨ ᱛᱮ ᱯᱚᱴᱚᱢ ᱠᱟᱱᱟ᱾ ᱯᱟᱛᱞᱟ ᱴᱟᱱᱟᱣ ᱚᱰᱚᱜ ᱠᱟᱨᱴᱚᱱ ᱫᱚ ᱢᱤᱫ ᱛᱤ ᱛᱮᱜᱮ ᱡᱷᱤᱡᱽ ᱟᱨ ᱥᱟᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱫᱚᱦᱲᱟ ᱡᱷᱤᱡᱽ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱦᱚᱛᱮᱛᱮ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱤᱫᱤ ᱟᱹᱜᱩ ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱰᱤ ᱥᱟᱦᱚᱡᱽ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱭᱩᱱᱟᱱ ᱨᱮᱭᱟᱜ ᱦᱚᱲ ᱥᱩᱭᱟᱹᱢ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱪᱟ ᱨᱚᱦᱚᱭ ᱟᱨ ᱪᱟ ᱦᱟᱞᱟᱝ ᱨᱮᱭᱟᱜ ᱫᱨᱤᱥᱭᱚ ᱠᱚ ᱩᱫᱩᱜᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ZhuoQing ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ ZhuoQing ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Size:395(L)*242(W)*40(H) mm
- ᱴᱮᱜ ᱠᱚ
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- ᱯᱨᱮᱨᱚᱱᱟ
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Tasly Holding Group, 2020.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
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