One Design Brand Communication Co. Ltd ᱨᱮᱱᱟᱜ Bafang Koi ᱵᱮᱝᱠ ᱩᱯᱦᱟᱹᱨ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Bafang Koi ᱵᱮᱝᱠ ᱩᱯᱦᱟᱹᱨ ᱵᱟᱠᱚᱥ
One Design Brand Communication Co. Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: One Design Brand Communication Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#125914 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Bafang Koi ᱵᱮᱝᱠ ᱩᱯᱦᱟᱹᱨ ᱵᱟᱠᱚᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱟᱜᱩᱣᱟ ᱠᱚᱭ ᱵᱟᱠᱚᱥ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱪᱮᱛᱟᱱ ᱛᱮ ᱵᱟᱝ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱩᱯᱦᱟᱹᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱞᱮᱠᱷᱟᱛᱮ, ᱩᱯᱦᱟᱹᱨ ᱵᱟᱠᱚᱥ ᱫᱚ ᱪᱤᱱᱤ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱᱟᱜ ᱜᱚᱦᱤᱨ ᱢᱮᱱᱮᱛ ᱥᱟᱶ ᱢᱟᱹᱱ ᱟᱥᱤᱥ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱷᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱪᱤᱱᱤ ᱠᱚᱭ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱵᱟᱜᱩᱣᱟ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱪᱤᱨᱟᱹᱣ ᱧᱟᱢ ᱞᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱵᱟᱱᱟᱨ ᱜᱮ ᱥᱚᱵᱷᱟᱜᱽᱭᱚ ᱟᱨ ᱠᱷᱚᱡᱽᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱹᱱ ᱟᱥᱤᱥ ᱯᱟᱥᱱᱟᱣᱟ, ᱡᱟᱦᱟᱸ ᱵᱮᱝᱠᱤᱝ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱜᱩᱱ ᱥᱟᱶ ᱢᱮᱥᱟᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Bafang Koi ᱵᱮᱝᱠ ᱩᱯᱦᱟᱹᱨ ᱵᱟᱠᱚᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bafang Koi ᱵᱮᱝᱠ ᱩᱯᱦᱟᱹᱨ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 240mm*240mm*150mm
- ᱴᱮᱜ ᱠᱚ
- China gift packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. - ᱯᱨᱮᱨᱚᱱᱟ
- The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- One Design brand communication Co., Ltd
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