Jin Zhang ᱨᱮᱱᱟᱜ Ying Hua Qing Su ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Ying Hua Qing Su ᱯᱮᱠᱮᱡᱤᱝ
Jin Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ying Hua Qing Su
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#126385 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ying Hua Qing Su ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱨᱮᱱᱟᱜ ᱥᱟᱢᱟᱝ ᱫᱚ ᱪᱮᱨᱤ ᱵᱟᱦᱟ ᱛᱮ ᱮᱥᱮᱫ ᱠᱟᱱᱟ, ᱣᱩᱦᱟᱱ ᱨᱮᱱᱟᱜ ᱧᱮᱞᱚᱜ ᱛᱷᱟᱱ ᱚᱲᱟᱜ ᱠᱚ ᱥᱟᱶ ᱢᱮᱥᱟ ᱠᱟᱛᱮ, ᱵᱟᱦᱟ ᱨᱤᱛᱩ ᱨᱮᱱᱟᱜ ᱡᱤᱣᱤ ᱥᱮᱸᱜᱮᱞ ᱟᱨ ᱡᱟᱜᱟ ᱨᱮᱱᱟᱜ ᱠᱷᱟᱥ ᱠᱟᱛᱷᱟ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱫᱩᱞᱟᱹᱲ ᱪᱤᱴᱷᱤ ᱥᱟᱶᱛᱮ ᱞᱤᱴᱤᱡ ᱪᱮᱬᱮ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱫᱩᱞᱟᱹᱲ ᱢᱚᱱᱮ ᱨᱟᱹᱥᱠᱟᱹ ᱮᱢᱟᱭ, ᱑᱙᱙᱐ ᱥᱮᱨᱢᱟ ᱨᱮᱱᱟᱜ ᱦᱚᱲ ᱠᱚ ᱢᱟᱲᱟᱝ ᱨᱮᱱᱟᱜ ᱞᱮᱠᱟ ᱨᱟᱹᱥᱠᱟᱹ ᱥᱮᱞᱮᱫ ᱮᱫᱟ, ᱵᱽᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱥᱟᱭ ᱥᱮᱨᱢᱟ ᱢᱟᱨᱮ ᱠᱟᱹᱢᱤ ᱦᱩᱱᱟᱹᱨ ᱨᱮᱱᱟᱜ ᱠᱷᱟᱥ ᱠᱟᱛᱷᱟ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱵᱷᱤᱛᱤᱨ ᱵᱟᱠᱥᱚ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱱᱟᱯᱟᱭ ᱛᱮ ᱜᱩᱸᱴ ᱠᱟᱛᱮ ᱪᱮᱨᱤ ᱵᱟᱦᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱨ ᱛᱮᱭᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱷᱤᱞ ᱨᱮᱱᱟᱜ ᱱᱤᱞᱟᱹ ᱞᱟᱛᱟᱨ ᱵᱟᱠᱥᱚ ᱥᱟᱶ ᱢᱮᱥᱟ ᱠᱟᱛᱮ, ᱡᱷᱤᱞ ᱨᱮ ᱪᱮᱨᱤ ᱵᱟᱦᱟ ᱧᱩᱨᱩᱜ ᱨᱮᱱᱟᱜ ᱥᱚᱦᱮᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱮᱭᱟᱨᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ying Hua Qing Su ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ying Hua Qing Su ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
- ᱴᱮᱜ ᱠᱚ
- Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Coated paper with gray board, hot Blue Gold
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
- ᱯᱨᱮᱨᱚᱱᱟ
- When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer:Jin Zhang
Illustrator:Ru Jun
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
