Sasha Sharavarau ᱨᱮᱱᱟᱜ The Treasure of Zbojniks ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
The Treasure of Zbojniks ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ
Sasha Sharavarau ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: St. Nicolaus (client company); Zbojnicka (brand)
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#127368 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Treasure of Zbojniks ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱚᱵᱽᱱᱤᱠ ᱠᱚᱣᱟᱜ ᱠᱷᱚᱡᱟᱱᱟ ᱫᱚ ᱡᱚᱵᱽᱱᱤᱛᱥᱠᱟ ᱡᱚ ᱰᱤᱥᱴᱤᱞᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱮᱱ ᱞᱮᱵᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱥᱞᱚᱵᱟᱠ ᱯᱟᱹᱨᱥᱤ ᱨᱮ ᱡᱚᱵᱽᱱᱤᱛᱥᱠᱟ ᱨᱮᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ ᱡᱚᱵᱽᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ᱾ ᱡᱚᱵᱽᱱᱤᱠ ᱠᱚ ᱫᱚ ᱠᱚᱢᱵᱲᱩ ᱠᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱭ ᱠᱚ ᱫᱚ ᱫᱟᱥ ᱦᱚᱲ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱵᱤᱨᱩᱫᱽ ᱨᱮ ᱨᱩᱦᱮᱲ ᱨᱮ ᱠᱚ ᱥᱮᱞᱮᱫ ᱞᱮᱱᱟ, ᱟᱨ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱯᱟᱹᱛᱭᱟᱹᱣ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱮ ᱩᱱᱠᱩ ᱫᱚ ᱥᱞᱚᱵᱟᱠ ᱵᱩᱨᱩ ᱠᱚ ᱨᱮ ᱠᱷᱚᱡᱟᱱᱟ ᱠᱚ ᱩᱠᱩ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱫᱚ ᱰᱤᱥᱴᱤᱞᱮᱴ ᱠᱚ ᱡᱚᱵᱽᱱᱤᱠ ᱠᱚᱣᱟᱜ ᱠᱷᱚᱡᱟᱱᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱟᱭ᱾ ᱪᱮᱛᱟᱱ ᱥᱮᱫ ᱨᱮ ᱵᱷᱮᱞᱠᱤ ᱨᱚᱡᱽᱥᱩᱛᱮᱛᱥ ᱵᱩᱨᱩ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱷᱟᱹᱨᱛᱤ ᱡᱟᱭᱜᱟ ᱠᱚ ᱠᱷᱚᱱ ᱥᱞᱚᱵᱟᱠ ᱟᱞᱚᱠᱟᱨ ᱠᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱯᱟᱲᱦᱟᱣ ᱟᱠᱟᱫᱟ᱾ ᱮᱱᱜᱽᱨᱮᱵᱷᱤᱝ ᱥᱴᱟᱭᱤᱞ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱠᱚᱢᱚᱞ ᱴᱮᱠᱥᱪᱚᱨ ᱢᱮᱱᱟᱜ ᱢᱮᱴ ᱠᱨᱤᱢ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱵᱟᱨᱭᱟ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱯᱨᱚᱰᱚᱠᱴ ᱧᱩᱛᱩᱢ ᱫᱚ ᱥᱚᱱᱟ ᱮᱢᱵᱚᱥᱤᱝ ᱛᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Treasure of Zbojniks ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Treasure of Zbojniks ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- ᱴᱮᱜ ᱠᱚ
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- ᱯᱨᱮᱨᱚᱱᱟ
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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