Dimitri Lociks ᱨᱮᱱᱟᱜ Grassy Premiados ᱠᱟᱯᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Grassy Premiados ᱠᱟᱯᱤ ᱯᱮᱠᱮᱡᱤᱝ
Dimitri Lociks ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Grassy Caffè
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#128993 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Grassy Premiados ᱠᱟᱯᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱽᱨᱟᱥᱤ ᱯᱨᱮᱢᱤᱟᱰᱚᱥ ᱫᱚ ᱵᱽᱨᱟᱡᱤᱞ ᱨᱮᱱᱟᱜ ᱵᱤᱥᱮᱥ ᱠᱟᱯᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ । ᱟᱰᱤ ᱟᱠᱷᱨᱟ ᱫᱚ ᱢᱟᱦᱚᱜᱟᱱᱤ ᱫᱟᱬᱮ ᱨᱮᱱᱟᱜ ᱡᱟᱝ, ᱠᱟᱯᱤ ᱡᱟᱝ ᱟᱨ ᱵᱽᱨᱟᱡᱤᱞ ᱨᱮᱱᱟᱜ ᱢᱚᱰᱟᱨᱱᱤᱥᱴ ᱟᱨᱠᱤᱴᱮᱠᱪᱚᱨ ᱨᱮᱱᱟᱜ ᱠᱚᱬᱦᱟ ᱠᱷᱚᱱ ᱟᱡᱟᱨ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱚᱨᱜᱟᱱᱤᱠ ᱟᱨ ᱢᱚᱰᱭᱩᱞᱟᱨ ᱥᱟᱠᱟᱢ ᱢᱮᱱᱟᱜ-ᱟ । ᱢᱚᱰᱭᱩᱞᱟᱨ ᱥᱟᱠᱟᱢ ᱫᱚ ᱟᱠᱷᱨᱟ ᱠᱚ ᱛᱟᱲᱟ ᱟᱨ ᱥᱮᱞᱯᱷ ᱨᱮ ᱢᱤᱫ ᱟᱞᱜᱟ ᱰᱤᱥᱯᱞᱮ ᱮᱢᱚᱜ-ᱟ । ᱟᱠᱷᱨᱟ ᱫᱚ ᱢᱮᱴ ᱞᱮᱢᱤᱱᱮᱥᱚᱱ, ᱦᱚᱴ ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱢᱚᱱᱚᱠᱨᱚᱢ ᱪᱷᱟᱯᱟ ᱛᱮ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ । ᱠᱟᱯᱤ ᱫᱚ ᱢᱤᱫ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱷᱩᱞᱤ ᱨᱮ ᱫᱚᱦᱚᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱵᱷᱟᱞᱵᱷ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱝ ᱠᱚ ᱟᱠᱥᱤᱡᱮᱱ ᱠᱷᱚᱱ ᱨᱮᱠᱷᱟᱭ-ᱟ । ᱢᱮᱴᱟᱞᱤᱠ ᱯᱷᱤᱞᱢ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱰᱦᱮᱥᱤᱣ ᱞᱮᱵᱮᱞ ᱫᱚ ᱟᱠᱷᱨᱟ ᱵᱚᱸᱫᱚᱭ-ᱟ ᱟᱨ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱵᱤᱵᱨᱚᱬ ᱟᱜᱩᱭ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱚᱢ ᱛᱟᱠᱟ ᱨᱮ ᱞᱚᱜᱚᱱ ᱠᱚᱥᱴᱚᱢᱟᱭᱡᱮᱥᱚᱱ ᱮᱢᱚᱜ-ᱟ ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Grassy Premiados ᱠᱟᱯᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Grassy Premiados ᱠᱟᱯᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- ᱴᱮᱜ ᱠᱚ
- package, Brazilian coffee, biomimetic, bio design,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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