Antonia Skaraki ᱨᱮᱱᱟᱜ YaBloom ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
YaBloom ᱯᱮᱠᱮᱡᱤᱝ
Antonia Skaraki ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: YaBloom
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#129350 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
YaBloom ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱫᱟᱜ ᱧᱩᱣᱟᱜ ᱫᱚ ᱢᱤᱫ ᱵᱳᱨᱤᱝ ᱫᱤᱱᱟᱹᱢ ᱠᱟᱹᱢᱤ ᱠᱷᱚᱱ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹᱱᱟᱜ ᱟᱨ ᱡᱚᱡᱽ ᱯᱩᱨᱟᱹᱣ ᱚᱵᱚᱥᱛᱷᱟ ᱛᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱼᱟ᱾ ᱢᱤᱫ ᱱᱟᱶᱟ ᱦᱚᱲᱢᱚ ᱥᱟᱹᱜᱩᱱ ᱧᱩᱣᱟᱜ ᱡᱤᱱᱤᱥ ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱷᱮᱵᱟᱨ ᱢᱮᱥᱟ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱵᱷᱟᱵᱽᱱᱟ ᱫᱚ ᱵᱮᱥ ᱥᱚᱫᱚᱨ ᱮᱫᱼᱟ᱾ ᱩᱡᱽᱡᱚᱞ ᱨᱚᱝ ᱟᱨ ᱫᱟᱜ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱡᱚᱲᱟᱣ ᱫᱚ ᱡᱚᱡᱽ ᱟᱨ ᱛᱟᱡᱟ ᱵᱟᱝ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱫᱚ ᱠᱮᱴᱮᱡ ᱮᱫᱼᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱦᱚᱲᱢᱚ ᱥᱟᱹᱜᱩᱱ ᱟᱨ ᱡᱩᱣᱟᱹᱱ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱚ ᱯᱩᱨᱟᱹ ᱛᱮᱭᱟᱨ ᱠᱟᱹᱢᱤ ᱨᱮ ᱥᱟᱦᱴᱟ ᱛᱮ ᱵᱟᱰᱟᱭ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
YaBloom ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ YaBloom ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Resealable doypack, height 150mm x width 90mm.
- ᱴᱮᱜ ᱠᱚ
- water, flavour, natural, healthy, taste, infusion, bloom
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Craft paper, and plastic film.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- ᱯᱨᱮᱨᱚᱱᱟ
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started on March 2021 and ended on July 2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
