ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Ximena Ureta ᱨᱮᱱᱟᱜ MontGras Handcrafted ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ

Ximena Ureta ᱨᱮᱱᱟᱜ MontGras Handcrafted ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022

MontGras Handcrafted ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ

Ximena Ureta ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: MontGras

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#129606 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

MontGras Handcrafted ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱵᱟᱵᱚᱛ ᱛᱮ

MontGras Handcrafted ᱫᱚ ᱢᱤᱫ ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱒᱐᱒᱐ ᱥᱮᱨᱢᱟ ᱨᱮ ᱤᱨᱟᱠᱟᱱ ᱠᱚᱢ ᱧᱟᱢᱚᱜ ᱟᱝᱜᱩᱨ ᱞᱮᱠᱟᱱ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱚᱬᱮ ᱜᱚᱴᱟᱝ ᱪᱤᱞᱤ ᱨᱮᱱᱟᱜ ᱣᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱞᱮᱵᱮᱞ ᱨᱮ ᱵᱟᱨ ᱞᱮᱠᱟᱱ ᱟᱨᱴ ᱢᱮᱥᱟᱠᱟᱱᱟ — ᱣᱟᱭᱤᱱ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱨᱮᱱᱟᱜ ᱥᱚᱦᱤ ᱟᱨ ᱥᱮᱨᱢᱟ ᱮᱞ ᱨᱮᱱᱟᱜ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱨᱩᱯ, ᱟᱨ ᱢᱤᱫ ᱡᱩᱲᱟᱹᱣ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱫᱷᱟᱲ ᱛᱮ ᱢᱚᱬᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱢᱤᱫ ᱨᱮ ᱛᱚᱞᱟᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱟᱡ ᱛᱮ ᱞᱟᱴᱷᱟᱣᱚᱜ, ᱵᱟᱝ ᱠᱳᱴᱮᱰ, ᱫᱟᱜ ᱵᱟᱝ ᱵᱚᱞᱚᱜ ᱠᱟᱜᱚᱡ ᱨᱮ ᱪᱷᱟᱯᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱟᱨᱮᱱᱚᱜ ᱟᱨ ᱟᱞᱴᱨᱟᱵᱷᱟᱭᱚᱞᱮᱴ ᱢᱟᱨᱥᱟᱞ ᱠᱷᱚᱱ ᱵᱟᱧᱪᱟᱣᱜ-ᱟ᱾ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱮᱞ, ᱰᱟᱭ ᱠᱟᱴᱤᱝ, ᱩᱥᱩᱞ ᱨᱤᱞᱤᱯᱷ ᱥᱟᱶᱛᱮ ᱥᱤᱞᱠᱥᱠᱨᱤᱱ ᱵᱷᱟᱨᱱᱤᱥ ᱟᱨ ᱢᱮᱴ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱵᱷᱟᱨᱱᱤᱥ ᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱠᱟᱹᱢᱤ ᱯᱩᱨᱟᱹᱣᱚᱜ-ᱟ᱾ ᱡᱚᱛᱚ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱢᱳᱢ ᱠᱮᱯᱥᱩᱞ ᱛᱮ ᱵᱚᱸᱫᱚ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

MontGras Handcrafted ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ MontGras Handcrafted ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
ᱴᱮᱜ ᱠᱚ
Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
ᱜᱚᱵᱮᱥᱚᱱᱟ
There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
ᱯᱨᱮᱨᱚᱱᱟ
MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1, #2, #3, #4, #5: Jorge Brantmayer.

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ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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