Langcer Lee ᱨᱮᱱᱟᱜ Kerloso Wine ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Kerloso Wine ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ
Langcer Lee ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Litete Brand Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#130637 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kerloso Wine ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱮᱨᱞᱚᱥᱚ ᱣᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱞᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱮᱱ ᱟᱨᱟᱜ ᱣᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱚᱱᱟ ᱫᱮᱠᱷᱟᱣ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱡᱤᱭᱟᱹ ᱠᱚ ᱤᱥᱴᱚᱨ ᱟᱭᱞᱮᱸᱰ ᱨᱮ ᱯᱩᱭᱞᱩ ᱫᱷᱟᱣ ᱟᱹᱰᱜᱚ ᱚᱠᱛᱚ ᱠᱚ ᱧᱮᱞ ᱞᱮᱫᱟ, ᱚᱱᱟ ᱨᱮ ᱫᱷᱤᱨᱤ ᱢᱩᱨᱛᱤ, ᱡᱩᱞ ᱵᱩᱨᱩ, ᱵᱟᱦᱟ, ᱢᱤᱫᱴᱮᱱ ᱡᱤᱞ ᱟᱨ ᱪᱮᱸᱰᱮ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱡᱟᱹᱛᱤ ᱞᱮᱠᱟᱱ ᱱᱚᱠᱚᱞ ᱪᱟᱶᱞᱮ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱩᱯᱩᱫ ᱟᱠᱟᱱᱟ, ᱵᱩᱥᱩᱵ ᱵᱟᱭᱦᱟᱨ ᱛᱮ ᱛᱚᱞ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱴᱩᱠᱽᱰᱟᱹ ᱡᱟᱹᱛᱤ ᱞᱤᱞ ᱫᱷᱤᱨᱤ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱳᱭᱟᱭᱤ ᱢᱩᱨᱛᱤ ᱞᱮᱠᱟᱱ ᱮᱠᱟᱭ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱦᱟᱴᱤᱧ ᱫᱚ ᱥᱟᱹᱨᱤ ᱥᱮᱸᱜᱮᱞ ᱛᱮ ᱞᱚ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱤᱫ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱜᱮᱭᱟ᱾ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱨᱚᱝ ᱛᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱟᱝᱜᱩᱨ ᱞᱮᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱛᱩᱯᱩᱫ ᱟᱠᱟᱱ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱫᱚ ᱥᱟᱨᱦᱟᱣ ᱩᱛᱟᱹᱨ ᱛᱮ ᱖᱕ ᱥᱮᱸᱴᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kerloso Wine ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kerloso Wine ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The height of the bottle after wrapping paper is about 35cm
- ᱴᱮᱜ ᱠᱚ
- Wine,packaging,Moai,Origina,paper
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- ᱯᱨᱮᱨᱚᱱᱟ
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Langcer Lee, 2021.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
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