Tiger Pan ᱨᱮᱱᱟᱜ Shuanghui Rebrand ᱠᱚᱴᱷᱟ ᱯᱮᱴᱟᱣᱟᱜ ᱯᱮᱴᱟᱨᱮᱡ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Shuanghui Rebrand ᱠᱚᱴᱷᱟ ᱯᱮᱴᱟᱣᱟᱜ ᱯᱮᱴᱟᱨᱮᱡ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shuanghui Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#130897 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shuanghui Rebrand ᱠᱚᱴᱷᱟ ᱯᱮᱴᱟᱣᱟᱜ ᱯᱮᱴᱟᱨᱮᱡ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱩᱣᱟᱸᱜᱷᱩᱭᱤ ᱨᱤᱵᱨᱮᱸᱰ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱴᱟᱨᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱩᱞ ᱵᱽᱨᱟᱸᱰ ᱮᱞᱤᱢᱮᱸᱴ ᱟᱠᱟᱱ-ᱟᱭ ᱫᱚᱦᱚ ᱠᱮᱰᱟ ᱟᱨ ᱯᱤᱠᱥᱮᱞᱮᱴᱮᱰ ᱪᱤᱛᱟᱨ ᱠᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱡᱤᱚᱢᱮᱴᱨᱤᱠ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱮᱢ ᱦᱚᱪᱚ ᱠᱮᱰᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱰᱚᱠ ᱠᱷᱚᱱ ᱦᱮᱸ ᱯᱮᱴᱟᱨᱮᱡ ᱠᱚ ᱵᱟᱪᱷᱟᱣ ᱞᱟᱹᱠᱛᱤ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱭ ᱵᱮᱜᱚᱨ ᱵᱮᱜᱚᱨ ᱠᱚᱱᱟ ᱠᱷᱚᱱ ᱟᱨ ᱵᱮᱜᱚᱨ ᱵᱮᱜᱚᱨ ᱡᱚᱴ ᱨᱮ ᱧᱮᱞ ᱟᱠᱟᱱ ᱨᱩᱯ ᱠᱚ ᱚᱰᱚᱠᱤᱭᱟᱹ ᱠᱟᱛᱮ ᱜᱳᱞᱟᱠᱟᱨ ᱨᱩᱯ ᱨᱮ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱟᱱᱟ ᱾ ᱯᱩᱸᱡᱟᱵ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱯᱮ ᱜᱟᱛᱟ ᱵᱮᱜᱚᱨ ᱵᱮᱜᱚᱨ ᱴᱮᱴᱮ ᱠᱚ ᱵᱟᱭ ᱠᱚᱣᱟᱜ-ᱟ ᱾ ᱢᱤᱫ ᱯᱷᱚᱨ ᱤᱱᱯᱷᱚᱨᱢᱮᱥᱚᱱ ᱞᱮᱭᱟᱴ ᱟᱨ ᱢᱤᱫ ᱡᱩᱴ ᱥᱤᱨᱤᱡ ᱥᱤᱥᱴᱮᱢ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱠᱤᱨᱤᱸᱡᱟᱜ ᱠᱚ ᱛᱟᱭᱚᱢᱛᱮ ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱥᱟᱸᱛᱟᱲ ᱠᱟᱱᱟ, ᱟᱭ ᱧᱟᱢ ᱞᱟᱹᱠᱛᱤ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱱᱟᱶᱟ ᱵᱽᱨᱟᱸᱰ ᱚᱞ ᱢᱤᱫ ᱫᱷᱟᱵᱤᱡ ᱟᱨᱠ ᱪᱮᱛᱟᱱ ᱛᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shuanghui Rebrand ᱠᱚᱴᱷᱟ ᱯᱮᱴᱟᱣᱟᱜ ᱯᱮᱴᱟᱨᱮᱡ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shuanghui Rebrand ᱠᱚᱴᱷᱟ ᱯᱮᱴᱟᱣᱟᱜ ᱯᱮᱴᱟᱨᱮᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - ᱴᱮᱜ ᱠᱚ
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- ᱯᱨᱮᱨᱚᱱᱟ
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
