Tiger Pan ᱨᱮᱱᱟᱜ Strong Tiger Strong Tiger ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Strong Tiger Strong Tiger
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Shunxin Agriculture Holding Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#130958 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Strong Tiger Strong Tiger ᱵᱟᱵᱚᱛ ᱛᱮ
Strong Tiger комbah re ᱢᱤᱫ ᱢᱮᱴᱟᱜ-ᱫᱟᱨᱟᱭ ᱪᱤᱱ ᱵᱟᱭᱡᱤᱭᱩ (baijiu) ᱫᱚᱦᱚ ᱡᱚᱲᱟᱣ (packaging) ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱛ ᱪᱤᱱ ᱡᱩᱰᱤᱭᱟᱠ (Zodiac) ᱨᱮ "ᱛᱟᱨᱦᱟ ᱨᱮᱭᱟᱜ ᱵᱚᱪᱷᱚᱨ" ᱯᱟᱨᱚᱢ ᱛᱮᱭᱟᱨᱦᱚᱲ ᱠᱟᱱᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮ ᱡᱚᱫᱚ "ᱮᱠᱮ ᱩᱭᱨᱤᱡ ᱯᱟᱸᱴᱮ ᱟᱭᱚᱠᱟᱨ" ᱨᱮ ᱮᱴᱚᱴ ᱟᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱛ ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱲᱟᱭ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱭᱚ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱮᱠ ᱥᱟᱢᱩᱨᱟᱭ (samurai) ᱴᱚᱯᱤ ᱠᱷᱚᱱ ᱯᱩᱨᱟᱹᱣ ᱚᱲᱟᱜ ᱠᱟᱱᱟᱭ ᱾ ᱴᱟᱴ ᱟᱨ ᱥᱤᱫᱟ ᱠᱷᱟᱴ ᱠᱚ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱷᱮᱛ ᱟᱠᱟᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫ ᱟᱹᱰᱤ ᱤᱫᱤ ᱟᱨ ᱟᱡ ᱠᱟᱴᱟᱨ ᱮᱭᱟᱭ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱸᱪ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ, ᱡᱟᱦᱟᱛ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱚᱠ ᱟᱨ ᱛᱮᱠᱥᱚᱪᱟᱨ ᱥᱮᱞᱮᱫ ᱮᱫ ᱮᱭᱟᱭ, ᱟᱨ ᱮᱴᱟᱜ ᱟᱡ ᱠᱷᱚᱱ ᱴᱷᱟᱴᱟᱨ ᱫᱚᱦᱚ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱚᱠᱴ ᱠᱮ ᱟᱞᱟᱫᱟ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣᱟᱭ ᱾ ᱢᱤᱫ ᱪᱚᱠ ᱨᱚᱸᱜ ᱟᱨ ᱨᱤᱡᱴ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱞᱟᱭᱟᱩᱴ (layout) ᱠᱟᱴᱮᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱛᱮ ᱠᱤᱨᱤᱸᱠᱚᱜᱟᱜ ᱠᱚᱲᱟ ᱠᱚ ᱥᱟᱸᱜᱮ ᱚᱨᱟᱜ ᱠᱷᱚᱱ ᱦᱮᱸ ᱚᱛᱟᱭ ᱠᱮ ᱡᱟᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Strong Tiger Strong Tiger ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Strong Tiger Strong Tiger ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 71.5mm x depth 92.5mm x height 393mm
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
